Essential Reasons You Should Be Using A Responsive Website

Responsive Website Keeps Business Ahead Of Competition

Mobile device usage and dependency is growing worldwide at a very rapid pace. By 2020, it is estimated that around 70 percent of the global population will be using smartphones and 6.1 billion smartphones will be in circulation. This shows mobile proliferation is taking over internet surfing.

People are increasingly using smartphones and tablets for tasks that were earlier completed on their desktops. Hence, it is particularly essential for businesses to have websites that are adaptable to the fast-changing technological advancements of society.

Creating a responsive website is a readily achievable solution for all savvy business owners that want to ensure their clients can surf and search information about their services and products on all kinds of devices including tablets, desktop, phone, etc.

Website’s Mobile Presence Is Vital In Google Ranking

Google has revised their search engine algorithms in 2015, which now considers website’s mobile presence in its ranking method. This reason further accelerates the need for responsive website design that also takes into account users on smaller screens.

An adaptable website design is a single website with one URL and one content source that can seamlessly convert itself to fit into different screen sizes based on the user.

That means even when viewing from newer devices including smartwatches, IoT devices, etc., it should cater all kinds of clients needs. This flexibility of the site also enhances its visibility on search engines.

Adaptable Website Design Increases User Traffic

For the companies, it increases their reach to clients on mobile devices that are accounting to be a significantly larger population. It improves lead generation, deals, and conversions. Also, site management, tracking, and reporting become easier.

Mobile Friendly Websites Optimize Browsing Experience

For clients, responsive sites permit them to search for their products and services from the internet using the device of their conveniences such as a mobile or a tablet without distorting the appearance of the website. People are comfortable using their smartphones to search for all their work and life requirements.

However, if the text of the site is jumbled, photo not aligned and scrolling through pages is not simple, smooth and seamless then users are not driven towards it. Hence, a responsive website is a winning situation for both users who value their convenience and companies that want to retain mobile viewers as their clients.

Mobile Compatible Site Is Cost Effective

2Responsive website design will prove to be a time and cost saver for the companies. Instead of operating two versions of one website, allowing them to stay ahead of their rivals that are not mobile-ready.

Creating an adaptable webpage might initially seem to be an expensive process but in the long run, the benefits that come like the decreased expenditure of maintaining two individual sites, etc., will outweigh the costs, reflecting monetary savings.

It is also more comfortable and time-saving to set up and keep a single website compared to having the same as two sites. Also, it convenient to provide custom-made offers on a single site based on location user’s location to drive traffic to your website.

At eSageIT Services, we meet all web design and digital marketing needs of your business in this increasing internet and technology-driven world.

Primary word: Responsive website

LSI keywords: responsive website design, adaptable webpage, mobile compatible site, mobile friendly websites, adaptable website design, responsive site


How To Choose The Best Linux Server For Your Business?

Picking the right server for your business is crucial. One common mistake can send it spiraling down into the depths of anonymity. However, picking the right ones can help you elevate the capacity of the business and helps you collaborate better for an expansion proposition.

There are dozens of servers available for your corporate use. The glaring question, however, is which one do you opt for? We recommend Linux servers for their stability, ease of use and smoother operations compared to other open source servers.

Have The Freedom Of Choice With Linux Servers

Linux, as you might be aware, gives you the prerogative to make choices and plenty of them, at that. While it is not very difficult to find a staff that is well acquainted with Linux, it could still be a challenge.

What Do I Do If I Don’t Have Linux Experts On My Team?

First things first – if you do not have Linux SMEs (subject matter experts) onboard, it is recommended that you avoid the major distribution systems. But, in case you have a great team, there few other alternatives you’d rather choose.

There are several distribution systems such as Debian, Ubuntu, OpenSUSE, Fedora, CentOS and the likes which can be used for enterprises of all sizes.

But How Do You Know Which One Is Right For You?

It all depends on your business requirements. Whether you want to opt for a run server or use one for storing data or using it further for restoration, distros can be used for all their intended purposes.

However, most enterprises prefer something that is high end and more sophisticated with a better review or track record, corporate backing capacity and durability.

So Which Ones Are On Offer?

Several distros are rolled out based on subscriptions. Red Hat, Novell, Mandriva, Xandros are known to charge a nominal subscription fee. However, the benefits they offer are manifold and cannot be ignored.

  • Choice of software updates, properly documented details, and round-the-clock technical support teams to assist you in every way. You can be assured that you get nothing but the best product on offer.
  • In case you are looking for something that is free and more suited to your needs, there are distros such as Fedora, OpenSUSE, which roll out beta versions which can be used by businesses which are starting out and want to experiment with the server catalog.
  • Manage your cost, compatibility issues, and transition from an old school Windows server to Linux using these distros with ease.
  • Community-based distribution units like Debian and Knoppix are still popular because of their volunteer community. Open source has an added advantage of free bug fixes, code backups, and support.

The beauty of Linux servers lays in the fact that it can be configured as per the business demands. Set up that network configuration or install essential server, Linux gives you the freedom to get your server up and running. is one of the leading brands in digital marketing space. Looking for a branding solution to make your enterprise rise and shine? Log on to now!

LSI keywords: Linux, Ubuntu, Debian, OpenSUSE, Distros, network configuration, Fedora, Linux Servers

Essential Reasons You Should Be Using A Responsive Website

Responsive web design is a comparatively new design approach which prioritizes the user’s viewing and interacting comfort, irrespective of the device being used. The mobile industry has seen a boom in the last few years. The boom has been so big that it is projected by 2020 the world will have around 9038 million users.

Now that is a pretty huge number to be considered. With the focus shift towards user-friendly websites, it is of utmost importance that companies invest time and effort in building websites that would fare the same on any mobile device or other similar products. Some aspects such as screen size, operating systems, browsers, orientation need to be thought of; responsive web design is the way to move forward.

Drawbacks Of Traditional Web Designing Approach

With traditional website development, developers have to create and maintain different versions of a website for it to play well on a desktop, laptop, mobile device, tablet and so on. This creates an overhead for the developers. A simple change will have to be replicated across multiple times, in the process increasing the maintenance costs as well.

Canonical tags are traditionally being used to mark a single page as it’s own source. Duplicate pages can use the same tags to refer to the source page. They are also used to avoid duplication of data in different versions of the website. With the overhead of maintenance, these tags can be a real headache.

SEO rankings also take a hit, as different websites have to be maintained and promoted. With Google now providing preference to mobile-friendly websites, it is essential to step out of the box and embrace new designing approaches.

Benefits Of A Responsive Website

  • Super Fluid Content And Improved User Experience

With responsive website design, the whole content and design of a website would flow onto screens of different devices and their respective configurations. This, in turn, improves the user experience. As websites are now considered as the portal through which potential customers can be roped in, improving their viewing experience is surely worth the effort.

  • Easy On The Wallet

With the overhead of maintaining multiple versions of a website going for a toss, this approach proves to be much more cost-effective.

  • Manageable And Concentrated SEO Management

Any changes required, now need to be done in one place rather than on various versions. SEO management also becomes easier for the same reason. Traffic can be directed to a single website, around which you can build your promotional activities.

The problem with inbound links is also resolved with this design approach. Inbound links coming in from different devices can be counted in since the responsive design will compile all these links into a single URL.

This, in turn, helps increase your website’s ranking in the process.

Websites have come a long way from its inception. As users tend to judge a product, brand or company with its digital presence, it is essential you put in efforts in the digital channel.

About eSageIT

They are an established and trusted brand in the field of digital marketing, providing complete digital solutions to various brands over the past ten years. Their mission is to build unique and extraordinary solutions, visit for more information on their array of services.

LSI Keywords: Responsive web design, user-friendly websites, traditional web designing, traditional website development, mobile friendly websites, SEO rankings, SEO management, digital marketing, Canonical tags, responsive website design