The Importance Of Online Assessment to Placement Preparation.

Work placements are a golden opportunity for students to gain some invaluable industry experience.  But with increasing competition among students, online preparation tools are becoming a valuable resource.

Companies use the interview process to identify candidates with strong all-around applications. 

There are many areas to consider with your request, employing several rounds to screen candidates. A strong candidate thus needs to treat each section with equal importance.

This is where professional guidance provides an advantage.

Work Placement Preparation Specialists

Using a dedicated employability service to aid your application can have many benefits, not least:

  • An unbiased opinion of your current strengths,
  • Significant resources available to increase knowledge and support preparation,
  • Instant reports and feedback,
  • National benchmarking to give you an accurate reflection of your current relative standard, and
  • In-depth Knowledge of current market requirements based on professional industry links.

With no ulterior motive in the industry, it is in their best interests to make a student’s application successful.  As a business model, the company’s future success is entirely dependent upon their client’s success.

Online Learning and Assessment Companies

Offering additional teaching and support, online companies such as StudyBud, provide several benefits.

The main advantage afforded by an online company is the depth of resources available.

There’s an enormous amount of information, tests and analytical tools instantly accessible.  Not only are they available in a variety of media, but they’re also always available.

By offering online preparation for placement, an added flexibility is provided.  It allows learning to be undertaken both at a time and at a pace of your choosing. 

With further personalisation options such as customisable quizzes and the ability to make a quick online assessment, creating a tailored learning plan is fast, straightforward and efficient. It can also be updated as you progress.

Company Specific Preparation For Clients

It has long been understood that knowledge is power.  Knowing what a company requires of its employees allows you to adapt your application accordingly.

With any application, it’s important to be able to capture the employer’s attention.  All recruiters begin with a list of criteria specific to their company’s needs.

This is initially used to identify potential employees from all the applications they receive.  But it is also used further in the recruitment process to choose a suitable candidate for their needs.

Understanding what a company wants is critical to being able to provide them with it.

What To Study For A Placement Test

In addition to the multitude of facets involved with every employment application, there is a vast amount information available to help negotiate this process.

But as there is a broad range of industries in this world, there is also a wide variety of techniques employed by the various employers.

This is where expert advice and inside business knowledge can make a difference to your application.

A Bespoke Plan To Improve Your Chances Of Success

To maximise your chances of getting not just a job, but the very best job.

StudyBud is a company offering a holistic package for improving your chances of post-education employment.

Offering unique personalised development programs and company specific preparation across many industries.  The transition from learning to earning is carefully mapped out for you with support at every stage.


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5 Liberal Arts Graduates Who Went On To Become CEOs of Tech Companies, Leaving Their Engineering Colleagues Behind

The traditional view continues to be that graduates of liberal arts are at a disadvantage when it comes to pursuing a career in tech. Indeed salary figures do still support this opinion with humanities graduates making on average around $20,000 less than graduates of engineering or computer science based degrees.

Liberal arts graduates should not, however, be put off pursuing a career in tech. More large tech companies have gone on record praising the value of arts graduates, and have shown through their business practices, that to be effective in the marketplace, it is often better to recruit people with a more diverse range of skills and abilities, rather than simply focusing on engineers.

So if you are concerned, that your history or philosophy major was a waste of time and money; take a look at these 5 CEOs who bucked this trend proving that you might have a future in tech after all.

1)    Carly Fiorina – Former CEO Hewlett-Packard – 1999 – 2005

Graduating in Medieval History and Philosophy from Stanford in 1976; Carly went on to become the first woman to lead a Fortune ranked Top-20 company, and later went on to oversee the company`s merger with manufacturing giant Compaq. She said that while her degree did not specifically help her with tech issues, she stated that it did “prepare me for life, and taught me the value of critical thinking.”

2)    Sam Palmisano – Former CEO IBM – 2002 – 2012

A graduate of History from John Palmer University in 1973; John went on to head one of the worlds largest and most well know computer companies in the world. After graduating, he started his career as a salesman before rising through the ranks at IBM, and eventually almost 30 years later became CEO and COO.

Since his departure from IBM, he has been drafted in by President Obama to head up a government cybersecurity division, which is in charge of defending the US from cyber-attacks.

 3)    Peter Thiel – Paypal Founder

Peter Thiel studied Philosophy at Stanford and has gone on to have a superb career in tech. As one of the three co-founders of Paypal in 1999, Thiel and his colleagues later sold the company to E-bay for an astounding $1.5 billion. He then went on to become the first outside investor in Facebook, and founded another tech security company in 2004, called Palantir, which was in part funded by the CIA.

 4)    Susan Wojcicki – CEO Youtube – 2014 – Present

Described by Time magazine as the “the most powerful woman on the internet”, and included in the Top-100 most influential people of 2015, is YouTube CEO and Harvard History graduate Susan Wojcicki.

Susan started out her career at Intel before moving to Google in 1999, where she quickly ascended the company ladder, and can proudly boast the development of AdSense as one of her many outstanding achievements in the tech industry.

5)    Daniel Hesse – CEO Sprint Nextel – 2007 – 2014

A student of Government and Liberal Studies at the University of Notre Dame; Daniel Hesse started his career at AT&T before eventually becoming CEO of telecommunications giant Sprint Nextel. Further reiterating the notion that arts graduates can play a significant role in tech companies, Daniel led the company out of dire financial problems by focusing the company’s efforts on the improvement of customer service, which would eventually prove pivotal in turning the company’s fortunes around.

Daniel now works on the board of directors for E-Commerce company, Akamai, which may well be fitting, as “Akamai” is the Hawaiian word for “Intelligent”.

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Why the “Useless” Liberal Arts Degree Has Become Tech’s Biggest Boon

Tech Isn’t All Computers and Engineering

On the surface, technology is a field in which you must have some kind of computer or engineering knowledge and expertise. This is the common belief of society, and is largely true. However, a new trend has emerged in recent years. Many of the largest tech CEOs have a liberal arts degree. This goes against everything that people know, but it has had resounding and highly successful consequences for these innovative companies. The tech business has realized that there is more to business than merely creating excellent products.

Price of Creativity

One of the biggest and most influential benefits that companies with a liberal arts CEO, is that they have a new, unique, and creative point of view as to the company’s mission statement, marketing, and more. Liberal arts has long been seen as the dominating factor for teaching and sales, with more than 2.2 million people joining these work forces by the year 2022. Creativity is the hallmark of both teaching and sales, convincing people of either the importance of learning a concept, or by convincing the public to purchase a product. Jobs with liberal arts degree requirements require a constantly evolving set of creative skills, which are vital to the tech business.

Value of Communication

A Liberal arts degree does not simply have value of creativity, but also of communication skills. A creative CEO will still need to have persuasive skills, and be able to clearly and effectively communicate with investors, customers, and others within the company. Studies have shown that 2 out of 5 liberal arts majors are getting hired into tech companies due to the fact that they have specialized and fine-tuned communication skills that are applicable in a variety of contexts and situations.

The Power of the Social

While 14% of the liberal arts majors from the top 20 schools go into tech business, almost all of these students are fluent in the power of social media. It has become a concrete and steadfast aspect of our social and business lives. The power of social media is why liberal arts are not dead, and why liberal arts majors make the most innovative CEOs. Social media relies on the basic premises that make up the liberal arts degree – innovation, creativity, and an understanding of human behavior.

Don’t Give Up On The Liberal Arts

While the liberal arts tech community has grown, and is projected to grow continuously each year, engineering and computer sciences are expected to only grow 3% in the same period. Companies are not only looking for those who can build a physical object, they are looking for creative liberal arts degree holders to build a unique, and well-balanced business. To create a successful business, you need to think outside of the box, working with both the black-and-white world of engineering and science, as well as with the creative and unconventional world of liberal arts. Together, they are taking over the tech world.


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Internet – The Best Tool for Placement Preparation

Placement is a key benchmark on which most Indian colleges are judged. However, campus placement is no longer the only option. Fresh graduates seek placement opportunities beyond their college campuses as well.

However, both on-campus and off-campus placement drives have a common process for preparation. Owing to the popularity of e-learning, the Internet is the best option for all freshers to sharpen their skills with the help of online assessments and methodical course structures.

Buckling up for Company Specific Preparation Online

Performance tracking and conceptual questions by alumni from prestigious institutes like IIMs and IITs are benefits only online placement preparation can provide. Also, various websites, like Studybud, provide metrics for measuring performance and improvement gradient for the undertakers of their courses.

A systematic approach to online preparation includes:

1. Searching for the appropriate company

Different companies have different dates for freshers’ recruitment. They also have different patterns for aptitude exams and different requirements. All such information is readily available on many online websites, thus aiding in smart, company specific preparation. Company mottos and portfolios available online act as a guide on how to approach the preparation process for specific companies.

2. Solving questions and mock aptitude tests.

Online placement preparation has become popular because students have the scope for exploring a lot of different questions. Question banks and online assessments make freshers placement-ready. Test on V Verbal Ability, Quantitative Analysis, Data Interpretation, etc. are all available online. General Knowledge enhancement mock tests and information archives help keep the course-takers up-to-date.

3. Brushing up on Technical skills

Question banks dedicated to particular domains such as Computer Engineering, Accountancy, Electronics, etc. are available online. These provide freshers insight into what sort of interview questions they might get. Also, the Internet is the perfect place for getting to know interesting and unique questions that will give an edge over the others. Studybud provides systematic courses on a wide range of topics.

4. Soft-skills and Professional Grooming

The HR round of interview can be overwhelming at times. Online forums and presentations provide various tips and tricks on how to impress the interviewer(s) from the moment you step in through the door. Many ideas and guidelines for resume and cover letter presentation are also available.

A Bouquet of Advantages

A major advantage of online preparation is that a compilation of past years’ interview questions for numerous companies is available. Online forums are very popular when it comes to solving doubts one faces during self-study. It garners the participation of people from all over the country and guarantees some helpful suggestions. Studybud provides detailed explanations to all the answers to their online assessments.

Peer Learning and Accessibility

Online placement preparation can also involve the participation of peers for faster and more interactive learning. Faculty and mentors are also available to clarify doubts and clear concepts.

Smart preparation is the key due to time constraint, and online preparation provides the benefit of learning at the student’s convenience. 24×7 availability of content implies that the study materials and mock tests make the process of learning more user-friendly.

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Company Specific Preparation: Key To Landing Campus Recruitment

Campus placements are important to students and companies alike. For the students, this is a positive first step towards their future in the professional world and a recognition of their talent and hard work in the academic arena. Companies, on the other hand, gain a fresh perspective on their established policies and projects.

Every year several reputed colleges organise a placement drive for their graduating class. The aim is to afford them a chance to be hired directly into the recognisable workforce.

Institutes that offer 100% placement figures and opportunities from top tier companies get a maximum number of student applicants. Students too want to enter colleges that offer them a job placement guarantee after completion of their respective courses.

The Need For Online Assessment

In the current economic climate, just being part of a premier institute and being a top scorer is not enough.

The organisations these days look for dynamic individuals who stand apart yet are part of a team!

Typically, college recruitment process includes:

  • Presentations
  • Written tests
  • Group discussions
  • Panel interviews
  • Technical rounds.

This old system of campus recruitments, though effective, costs the company in terms of time, human and financial resources.

Therefore, online assessment has been adopted by the companies to screen for the most eligible candidate! This ensures that the most suitable person reaches the last rounds of the campus selection procedure!

How Should You Do Placement Preparation

To begin making company specific preparation, first, you need to know which organisations visit your campus. Like TCS, Cognizant, Infosys, Wipro, Accenture, etc.

Then, you need to find out what percentage chances your campus holds regarding the ratio of its students that get recruited by these companies. This will help you prepare for the competition accordingly.

Next, you need to be aware of their individual recruitment process. If the respective companies have eligibility criteria, you would know beforehand if you should be preparing for placement in that company or not.

Last, you need to find a suitable employability product to help you in your placement preparation.

How Do These Online Placement Preparatory Solutions Help

These company-specific learning and assessments like StudyBud, help you save about 40% of your preparation time while you are getting ready for the aptitude and technical test rounds.

With them, all you need to do is select the companies for which you want to prepare. They would then assist you with learning key modules that are important for those organisations.

Lastly, they will assess you on your preparedness for that organisation.

What Do These Employability Products Offer To The Job Candidates

College job seekers are offered an interactive learning module which features more than 100 lecture videos that cover all placement related topics.

These modules are flexible and are easy to use. Because they are cloud-based solutions, there are no operational hassles.

This online preparation for placement products like StudyBud, offer company specific learning and assessment for over 150 organisations.

They test you on everything including verbal ability, data interpretation, logical reasoning, body language, HR interview, technical ability, and much more.

They offer dashboard and constant analysis to measure your speed and accuracy, as well as real-time monitoring to keep track of your improvement and progress.

To Conclude

These online placement assistants give students an option to prepare specifically for organisations they wish to work for in the future.

The online preparations help mould the student in the thought process of their ideal recruiter improving their chances of succeeding!

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Tech Company CEOs with Liberal Arts Degree (Rank Princess – SEO)

Gone are the days when tech companies made rounds to colleges for candidates who majored in science and technology. According to Steve Jobs, liberal arts is the backbone of any technological organisation. He believed that it was technology combined with liberal arts and humanities that became the DNA of Apple.

It is because of the value that liberal arts graduates add to an organisation, that tech companies are now seeking candidates who have the ability to balance multi-disciplinary arts and marry it to the company’s mantra.

Let’s have a look at five CEOs who forayed into tech companies with degrees in liberal arts.

Susan Wojcicki, Youtube CEO

Major: Bachelors in Literature and History, Harvard University

Susan Wojcicki was the first marketing manager at Google who went on to become the chief executive officer of Youtube in 2014. She attributes her success to her parents who motivated her to pick varied subjects as they were both teachers. She said from a very early age she had seen that her parents weren’t after money or fame but cared only about what interested them as teachers.

Jack Ma, Former Ali Baba CEO

Major: Bachelors in English, Hangzhou Normal University (Hangzhou Teacher’s Institute)

Jack Ma struggled a lot to use his much acquired English degree. He was rejected 30 times, but after constant trials, was hired as a teacher at a local college.  Jack Ma founded Alibaba (global wholesale marketplace), with 15 of his friends and later went on to become the CEO. He stepped down as CEO in 2015 to become the chairman and manage stakeholder relationships. He completely values his years of struggle and says that the Chinese education system should become a little unprofessional.

Carly Fiorina, Former Hewlett-Packard CEO

Major: Bachelors in Philosophy and Medieval History, Stanford University

Even after a Stanford degree under her belt, Carly Fiorina struggled on to find a suitable job. After bagging a sales job at AT&T, she quickly landed at HP and later went on to become the CEO from 1999 to 2005. Even though she has gone on record to say that her liberal arts degree didn’t prepare her for the job, it taught her a lot in life. She said it’s because of the liberal arts degree that she could assimilate the essence of the given information.

Stewart Butterfield, CEO Slack


  • Bachelor’s in Philosophy, Canada University of Victoria
  • Masters in History and Philosophy, Cambridge

Stewart Butterfield is famously known for co-founding Flickr and in 2013 announced the release of Slack i.e. cloud-based software for instant messaging and searching. He said that majoring in liberal arts taught him a lot. He learned how to write clearly and even how to follow an argument till the end, which he finds quite invaluable in discussions and meetings.

Steve Yi, CEO MediaAlpha

Major: Interdisciplinary degree in East Asian Studies, Harvard

Steve Yi is the Chief at the web advertising platform MediaAlpha. He accolades his years at liberal arts and says that his studies taught him a lot about perspective. He believes that when it comes to a dynamic industry like technology, there is not just one right answer, so he gives his studies credit for making him understand the various shades of the right answer.

Final Take

Ultimately, it may be said that it is not important how you get there, but to learn about perspectives and perseverance. As surprising as it may seem, liberal arts is becoming the answer for tech organisations.


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Five Liberal Art Graduates Who Became Tech CEOs (Rank Princess – SEO)

In today’s world of emerging technologies, most of us opt to pursue a technical degree and strive hard to succeed. This notion is surprisingly not true as there are gems born in this world who have changed the face of technology, despite a humanities degree on their CV.If you still believe that a technical degree is a mandate to rule the world of IT, this article will completely change your perception.

Some successful IT giants like Bill Gates, Steve Jobs, Evan Williams, Michael Dell and others have made it evident that a degree is not a pre-requisite for success.

There are people who did not prefer to learn the rules, but make them. Only these people have left their graduate friends behind and occupied the top notch.As they say, ‘if you are willing to learn, you can do it by any means, and if you are not prepared to learn, you will find excuses’.

When it comes to a techie striving hard to code a software, it is a sales or marketing person who sells it for money.This article will walk you through a list of 5 CEOs who obtained a liberal arts degree but went on to lead many IT companies.

1. Carly Fiorina

Former CEO, Hewlett-Packard

Degree – B.A.(Medieval History and Philosophy)

Alma Mater: Stanford University, 1976

Journey Towards Success

Despite holding a Stanford degree, Fiorina had struggled hard before she could land a job of a secretary, receptionist, and English teacher post graduation.

At the age of 25, she landed a management trainee (sales) job at AT&T and slowly moved into IT through Lucent Technologies.

In July 1999, Fiorina was declared as the first female CEO of Hewlett-Packard Company and also the first woman to lead a Fortune20 Company.

Fiorina also acquired an MBA degree from Smith School of Business, College Park in 1980. She also earned an M.S. in Management at MIT Sloan School of Management in 1989.

2. Susan Wojcicki

CEO, Youtube

Degree – B.A. (History and Literature)

Alma Mater: Harvard University, 1990

Journey towards success

After graduating with honours in 1990, Wojcicki decided to go for PhD in Economics but changed her mind after discovering technology. Later, she decided to go to Silicon Valley and landed a job.

Wojcicki worked in marketing at Intel in California and also as a management consultant at R.B. Webber & Company and Bain & Company before becoming Google’s first marketing manager in 1999.

She became the Senior Vice President in Google and led its advertising and analytic products such as Adsense, Google Analytics, Double Click and Adwords. She also developed Adwords – one of Google’s largest sources of revenue.

She was declared the CEO of Youtube in February 2014.

Wojcicki also earned M.S. in Economics from the University of California at Santa Cruz in 1993 and MBA from UCLA Anderson School of Management in 1998.

3. John Thomas Chamber

Former CEO, Cisco Systems (currently, Executive Chairman)

Degree – B.A.(Business)

Alma Mater- West Virginia University, 1971

Journey towards success

At the age of 27, Chambers started his career in technology sales at IBM (1976-1983).

In 1983, he went to Wang Laboratories and became the vice president (US operations) in 1987. Wang made a profit of $2 million in 1989 and faced a massive loss of $700 million in 1990.

In the year 1991, Chambers quit Wang and joined Cisco at the age of 42.

In January 1995, he became the CEO of Cisco Systems. Later, Cisco became a multimillion dollar company, making a massive profit from $70 million to $40 billion in 2007.

In November 2006, he took over the responsibility of Chairman of the Board in addition to his role as the CEO.

Chambers also received a law degree from West Virginia University College of Law (1974). He also earned an MBA degree from Kelly School of Business, Indiana University (1975).

4. Stephen J. Luczo

Chairman of the Board of Directors and CEO, Seagate Technology

Degree – B.A. (Economics & Psychology)

Alma Mater – Stanford University, 1979

Journey towards success

Steve started his professional career as a staff accountant (audit practice) at Touche Ross & Co. (1979-1980) after gaining a liberal arts degree.

Later, he joined the Port of San Francisco and became the acting chief financial officer in 1981, and later resigned in August 1982.He returned to Stanford to pursue an MBA degree, and after graduating in 1984, he joined Salomon Brothers as an investment banker (1984-1992).

He was appointed as the Senior Managing Director of the Global Technology Group of Bear, Stears & Co. Inc. (February 1992-October 1993).

In October 1993, he joined Seagate Technology as Senior Vice President of Corporate Department and got appointed as the CEO in July 1998.

5. Meg Whitman

Former CEO, Hewlett-Packard Enterprises

Degree – B.A. Economics

Alma Mater – Princeton University, 1977

Journey towards success

She obtained an MBA degree from Harvard Business School in 1979.

She started her professional career as a brand manager at Procter and Gamble in Cincinnati, Ohio. Later she moved to Bain & Company where she earned the position of senior vice president.

Whitman also served at the Walt Disney Company (1989), Stride Rite Corporation(1991) and Dreamworks SKG. She joined eBay in March 1998 where she was appointed as the CEO and later moved to Goldman Sachs in October 2011.

In January 2011, she joined Hewlett-Packard’s board of directors and got promoted to CEO on September 22, 2011.


This is just a small list to inspire those who consider a liberal arts degree futile. These CEOs have earned remarkable success through sheer hard work and determination and have changed the face of the world.

Thus a technical degree might help in gaining a super senior position in a company, but it is not a mandate for those who are born to win.


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