How Data Science is Revolutionising e-commerce(Rank Princess-SEO)

In the digital world that we live in, there is more data than ever.  That means more information about everything that surrounds us. Now, this information can be used to do some pretty amazing things, and the present e-commerce Industry is a shining example of that.

About Data Science

Data Science refers to the interdisciplinary study of the scientific methods and processes used to manage the source of data, understand its representation and convert it into useful information.

Every organization generates a lot of data from the consumers through the services that they use. Data scientists can help those organisations use that data to serve those consumers even better.

e-commerce Supercharged

In the business world, it is a self-evident fact that for any business to serve its customers well, it has to know those customers and their preferences and then craft their business plan accordingly.

Traditionally, this was done by the store operators and other executives who directly interacted with the customers. They had a pulse of the market and the direction in which the wind was blowing. But this method was inefficient and barely useful in the long run, and not to mention unusable in the e-commerce industry. This is where Data Science comes in.

  1. Knowing Customers

The biggest aid Data and Data Scientists provide to e-commerce businesses is in knowing the customers. Companies gain this knowledge through the online behaviour of the consumers: their interests, the product they often view, their possible needs, etc.

This helps the companies to know the consumers as well as they see themselves and simplifies the purchasing process.

  1. Selling Better

Data scientists have revealed that consumers’ buying pattern and brand loyalty is ever-changing and not as predictable as previously thought. This has made gaining consumer insight even more crucial for any e-commerce business.

Data sciences have provided the answers to various questions that have enabled the companies to sell better, such as:

  • What demographic of people are buying your products?
  • Which products interest your consumers?
  • How can you contribute to the shopping experience of your consumers?
  • What encourages the consumers to buy the products that they do?
  1. Marketing Done Right

Data Sciences has revolutionized marketing as a whole. With information collected from users about their spending habits, browsing and shopping patterns, more personalized marketing campaigns can be implemented.

These things have helped the businesses with advertisement retargeting, channel mix optimization and have increased the overall attentive time spend by the consumers on the company’s adverts.

This means more specific commercials for the end users and more effective marketing campaigns for the businesses.

On the Flip Side

Whenever the topic of collecting information from the public comes up, questions of security and privacy emerge. This is only natural as cyber security is a pivotal part of the digital lives that we lead.

Companies ensure users’ privacy through ever-updating encrypting technologies and firewalls. And to further enforce security, it is made sure that the sensitive data of users are stored locally on their devices and not on the cloud.

To say that the world of e-commerce has changed forever by Data Sciences would not be an understatement. And with more data scientist working together to further enhance our shopping experience, the future is only looking brighter.

LSI Keywords

Data science in e-commerce

Applications of data science

Online retail and data science

Data science and marketing

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How Data Science is Revolutionising e-commerce(Rank Princess-SEO)

In the digital world that we live in, there is more data than ever.  That means more information about everything that surrounds us. Now, this information can be used to do some pretty amazing things, and the present e-commerce Industry is a shining example of that.

About Data Science

Data Science refers to the interdisciplinary study of the scientific methods and processes used to manage the source of data, understand its representation and convert it into useful information.

Every organization generates a lot of data from the consumers through the services that they use. Data scientists can help those organisations use that data to serve those consumers even better.

e-commerce Supercharged

In the business world, it is a self-evident fact that for any business to serve its customers well, it has to know those customers and their preferences and then craft their business plan accordingly.

Traditionally, this was done by the store operators and other executives who directly interacted with the customers. They had a pulse of the market and the direction in which the wind was blowing. But this method was inefficient and barely useful in the long run, and not to mention unusable in the e-commerce industry. This is where Data Science comes in.

  1. Knowing Customers

The biggest aid Data and Data Scientists provide to e-commerce businesses is in knowing the customers. Companies gain this knowledge through the online behaviour of the consumers: their interests, the product they often view, their possible needs, etc.

This helps the companies to know the consumers as well as they see themselves and simplifies the purchasing process.

  1. Selling Better

Data scientists have revealed that consumers’ buying pattern and brand loyalty is ever-changing and not as predictable as previously thought. This has made gaining consumer insight even more crucial for any e-commerce business.

Data sciences have provided the answers to various questions that have enabled the companies to sell better, such as:

  • What demographic of people are buying your products?
  • Which products interest your consumers?
  • How can you contribute to the shopping experience of your consumers?
  • What encourages the consumers to buy the products that they do?
  1. Marketing Done Right

Data Sciences has revolutionized marketing as a whole. With information collected from users about their spending habits, browsing and shopping patterns, more personalized marketing campaigns can be implemented.

These things have helped the businesses with advertisement retargeting, channel mix optimization and have increased the overall attentive time spend by the consumers on the company’s adverts.

This means more specific commercials for the end users and more effective marketing campaigns for the businesses.

On the Flip Side

Whenever the topic of collecting information from the public comes up, questions of security and privacy emerge. This is only natural as cyber security is a pivotal part of the digital lives that we lead.

Companies ensure users’ privacy through ever-updating encrypting technologies and firewalls. And to further enforce security, it is made sure that the sensitive data of users are stored locally on their devices and not on the cloud.

To say that the world of e-commerce has changed forever by Data Sciences would not be an understatement. And with more data scientist working together to further enhance our shopping experience, the future is only looking brighter.

LSI Keywords

Data science in e-commerce

Applications of data science

Online retail and data science

Data science and marketing

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How Is Data Science Revolutionising e-commerce? (Rank Princess- SEO)

Geoffrey Moore once compared companies without data analytics with deaf and blind deer on a freeway. And Moore was quite right too!

 Any online transaction between a shopper and a seller is a negotiation. And in every consultation, knowledge conjures power. Right kind of information about the other party gives you leverage. And leverage lets you squeeze a better deal where you reap the benefits.

 As a shopper, the sites you visit, the products you browse, the models you put in your cart only to dismiss the window and buy the same item from some other website- that data is significant for a seller. How? Let’s see!

 Business Analytics in e-commerce- Can You Optimise Conversion?

 To guarantee a sale, the seller must:

  • identify the influenceable section of the target shoppers

 

  • figure out what’s important to them, and

 

  • present them with an apt product-deal combination

 

It’s tough! Buyer’s intent is hard to spot. It’s where data science, analytics, & e-commerce    based machine learning come into play.

 Data Science in E-Commerce- How Is the Revolutionising Happening?

 Insights

Sellers use technology to track customer behaviour without disturbing said customer. If a shopper logs into a store Wi-Fi, the software monitors the sections where they linger longer. Marketing teams look at social media and browsing patterns to gather information on trending items.

  1. Prediction

Algorithms study the existing data like product attributes, shopper behaviour, and correlations. They try to infer future trends. They make assumptions based on the data they’re fed about the shopper.

  1. Strategy

Algorithms work to predict what the company should sell when and at what price. The product design, supply-demand forecasting, window of sale, promotional schemes, and personalised shopper targeting are strategized using the learnings of the machine.

  1. Personalisation

As per a 2014 Infosys report, 78% of consumers respond to targeted ads that focus on their specific interests with a successful purchase.

Sellers use the data and patterns to revisit their retargeting plan, reach to a client of a particular age, interest, gender, and demographic and offer a deal that suits their present concerns.

Why Is Predictive Analysis in e-commerce Needed?

Shoppers often have the advantage of information over sellers. They know the product details and the shopper credentials. They have market reviews and ratings to turn to. They have options from different sellers for one product.

The seller has no way to know what drives the shopper- price, availability, or delivery window. It has to rely on guessing, and that doesn’t work out well in all cases.

Predictive analysis & e-commerce analytics allow the seller to gather fact-based ideas extracted from previous consumer behaviour using machine logic and data science. It helps them optimise conversion, and offer a better customer experience.

Basic Advantages

  • Cross-sell- I see you bought an iPhone 7 recently. Can I interest you in an iPhone case?
  • Up sell- I see you browsing a Full HD LED TV. Here, this 4K is the next version and fits your expected price range too.
  • Personalisation- I have your location. Would you like to see where our nearest store is? Or if we express deliver to your place?
  • Opportunity- I see you are in this country right now that has this upcoming festival that’s apparently a huge thing. Can I interest you in this relevant product that you may need during the said festival?

And That’s Just the Front End

Data science can help e-commerce websites by allowing consumer retention via heightened levels of perception and recognition. But, it can also be used for web analytics, fraud detection, payment, delivery, and other post-purchase aspects that build customer experience.

LSI: business analytics in e-commerce, ecommerce analytics data science, Data Science in ecommerce, predictive analytics in ecommerce

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How Data Science is Revolutionizing e-commerce(Rank Princess- SEO)

Data science as the name suggests is data driven by science. It is a method to extract relevant data or insight from the data in various forms which can either be structured or unstructured. It is kind of similar to data mining.

If we talk about business terms, it helps businesses provide a richer understanding of the clienteles’ by capturing and integrating the information of the prospect’s online behaviour. At this period, e-commerce is the essence of almost every business. The world at this time is immersed in data from many sources. Data science and ‘data scientists’ have revolutionized modern business. With the boom of e-commerce, the aspect of Analysis (“A” from the DMAIC theory) has broadened by leaps and bounds. Before, we talking about the benefits, let’s talk about how it is used in e-commerce.

In the field of e-commerce, customer and sales data are integrated into a database which is further linked with the email marketing and ad platform data. A thorough analysis of these gives a data scientist a 3D view of (i) Customer lifetime value, (ii) Personality analysis, (iii) Churn detection, (iv) Customer segmentation, (v) Cohort analysis, and (vi) Trend analysis. This helps the business to work and forecast new and beneficial acquisition and retention strategies. This is exactly the evolution it has brought to the modern business.

Let me explain it this way – assume you’re on a shopping app/website browsing. You scroll downwards and see that the app/website has recommendations based on your browsing/shopping history. Did you ever ponder as to how the app/website know your preferences and suggests products that you might end up buying? That, my friend, is data science. This method can be classified under Acquisition strategy. You might initially have logged in to the website just to browse, but recommendations have a probable chance of triggering a sale. Another example of it is boosting cross-selling (selling a different product to an existing consumer). Once you select a product, most websites/apps recommend a bundle option of similar or related products. Statistics say that cross-selling is a major part of today’s e-commerce business. As a matter of fact, websites/apps these days also recommend items based on perceived customer journeys. This is also a part of the acquisition. The technique just tells you what other customers have loved so far and thus intrigues a prospect increasing the chances of a successful sale. Retention strategy is when businesses use offers, promo codes, discounts, etc. to a prospect and flash sales to retain market. Big brands use data science and scientists to monitor stock and manage promotions accordingly.

Apart from the above, data science can help a new online business to determine strength and impact of the online vs. physical brand. It can help provide detailed analysis to a retailer on physical shops vs. online sales. Also, the inclusion of data science in online business will help sellers offer personalised deals per customer based on individual browsing habits and patterns. It helps a company to anticipate customer behaviour and understand connections of customer’s product reviews and shopping behaviour with other customers further leading to successful Prediction model (surfing behaviour vs. % deal-making).

Thus, data science helps to gain sales/conversion providing optimized information about customers. Numbers speak, isn’t it?

Keywords:

Data science

Data mining

Online sales

e-commerce

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Working Out at Home Isn’t Just Possible, It Might Even Be Better (Rank Princess-SEO)

To be healthy: A goal so simple, and yet it’s saddening how often people begin their fitness journey but give up on it mid-way. Been there? Of course, you have! We all have. But don’t blame yourself anymore. This time it’s going to be different.

Yes, we know that you’re busy. Yes, we understand the household pressure as well. But what we don’t understand, however, is you letting those factors become a roadblock on your journey to a healthy, better body. It doesn’t have to be that way. Read on to find out why it won’t.

Why Plans Crash

You not being able to join a fitness regime could be attributed to various factors:

  • Lack of a good gym nearby.
  • Unavailability of dedicated time for working out.
  • Unaffordable gym memberships and associated costs.
  • Lack of proper guidance at the gym.

There could be other reasons as well stopping you from achieving the body you desire. Truth be told, the fault lies in the very operating model of the fitness industry. While all gyms do a great job at making us sign up for their annual packages, very little is done to keep us going.

It is for these reasons that the effectiveness of gyms and other fitness programs is sometimes questioned. The solution? Remove fitness centres from the equation and keep the regime. Sounds impossible? Welcome to Mobiefit.

Fit at Home

The founders of Mobiefit realised the need for personalised and professional fitness training that can be availed without leaving the house. The result was the Mobiefit Body app.

The Mobiefit app allows you to work out your entire body at home without using any equipment at all. You read that right: zero equipment.

For the development of the Mobiefit Body app, the development team worked closely with fitness experts and personal trainers to ensure that you get the very best of what the health and fitness world has to offer.

How it Works

The effectiveness of the app lies in its simplicity and adaptability. The Mobiefit Body app doesn’t have a fitness plan for all of you. It has a fitness plan for EACH one of you. The app works closely with you to understand your needs, goals, available time, and work out area and complies a fitness regime that is unique to you.

When you’re working out at home, your work out revolves around body weight exercises. These are the exercises that use, you guessed it, the weight of your body to activate your muscles and tone your physique.  The app has a library of over 250 training videos and over 47 exercises. You simply feed your initial physical data, goals, workout intensity, and you’re good to go. You will receive personalised guidance to perform those exercises and advance through your program.

The app calculates the duration of your workout, the calories burnt, the number of sets of each exercise performed and keeps track of this data to compile a chart of your progress over time. The included challenges will keep you focused and hungry to reach your goal. The more you achieve, the more you’ll be motivated. The more motivated you are, the more you’ll achieve.

Is It for Me?

Do you wish to be healthier tomorrow than you are today? If yes, then the app is for you. So, whether you are a busy professional who can’t allocate gym time, a student bearing the burden of exam prep, a homemaker who’s too caught up in other commitments or any individual who can’t make it to a fitness centre, Mobiefit is for you.

With Mobiefit Body, you save on gym memberships, personal trainers and fancy gym outfits (c’mon let’s be honest) and avail great personalized training at any time you want, at the place of your choice.

All you have to do is make a choice: A choice to leave behind the life of procrastination and negligence of your health; a choice to take control of your health and doing something for it. All you have to do is make these simple choices, and we promise you that your body will thank you for it.

LSI Keywords

Working out at home

Home workout plans

Mobiefit health plan

Mobiefit Body app

No equipment workout

12 Easy Home Workouts Lose Muffin Top

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Working Out at Home Isn’t Just Possible, It Might Even Be Better (Rank Princess-SEO)

To be healthy: A goal so simple, and yet it’s saddening how often people begin their fitness journey but give up on it mid-way. Been there? Of course, you have! We all have. But don’t blame yourself anymore. This time it’s going to be different.

Yes, we know that you’re busy. Yes, we understand the household pressure as well. But what we don’t understand, however, is you letting those factors become a roadblock on your journey to a healthy, better body. It doesn’t have to be that way. Read on to find out why it won’t.

Why Plans Crash

You not being able to join a fitness regime could be attributed to various factors:

  • Lack of a good gym nearby.
  • Unavailability of dedicated time for working out.
  • Unaffordable gym memberships and associated costs.
  • Lack of proper guidance at the gym.

There could be other reasons as well stopping you from achieving the body you desire. Truth be told, the fault lies in the very operating model of the fitness industry. While all gyms do a great job at making us sign up for their annual packages, very little is done to keep us going.

It is for these reasons that the effectiveness of gyms and other fitness programs is sometimes questioned. The solution? Remove fitness centres from the equation and keep the regime. Sounds impossible? Welcome to Mobiefit.

Fit at Home

The founders of Mobiefit realised the need for personalised and professional fitness training that can be availed without leaving the house. The result was the Mobiefit Body app.

The Mobiefit app allows you to work out your entire body at home without using any equipment at all. You read that right: zero equipment.

For the development of the Mobiefit Body app, the development team worked closely with fitness experts and personal trainers to ensure that you get the very best of what the health and fitness world has to offer.

How it Works

The effectiveness of the app lies in its simplicity and adaptability. The Mobiefit Body app doesn’t have a fitness plan for all of you. It has a fitness plan for EACH one of you. The app works closely with you to understand your needs, goals, available time, and work out area and complies a fitness regime that is unique to you.

When you’re working out at home, your work out revolves around body weight exercises. These are the exercises that use, you guessed it, the weight of your body to activate your muscles and tone your physique.  The app has a library of over 250 training videos and over 47 exercises. You simply feed your initial physical data, goals, workout intensity, and you’re good to go. You will receive personalised guidance to perform those exercises and advance through your program.

The app calculates the duration of your workout, the calories burnt, the number of sets of each exercise performed and keeps track of this data to compile a chart of your progress over time. The included challenges will keep you focused and hungry to reach your goal. The more you achieve, the more you’ll be motivated. The more motivated you are, the more you’ll achieve.

Is It for Me?

Do you wish to be healthier tomorrow than you are today? If yes, then the app is for you. So, whether you are a busy professional who can’t allocate gym time, a student bearing the burden of exam prep, a homemaker who’s too caught up in other commitments or any individual who can’t make it to a fitness centre, Mobiefit is for you.

With Mobiefit Body, you save on gym memberships, personal trainers and fancy gym outfits (c’mon let’s be honest) and avail great personalized training at any time you want, at the place of your choice.

All you have to do is make a choice: A choice to leave behind the life of procrastination and negligence of your health; a choice to take control of your health and doing something for it. All you have to do is make these simple choices, and we promise you that your body will thank you for it.

LSI Keywords

Working out at home

Home workout plans

Mobiefit health plan

Mobiefit Body app

No equipment workout

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Give that gym a miss and work out at home instead, like a Pro! (Rank Princess-SEO)

If you’re someone who has been working out at home, there’s no one better than you who knows how convenient and effective it is. If you can resist the temptation of turning on the TV or cuddling in your soft couch, working out at home could turn out to be the best thing for you.

Men and women are from different planets, they say. When it comes to their workout preferences, we can agree with that. While most men prefer pumping iron in the gymnasium, women would rather do yoga from the comfort of their homes. So whose fitness regime is better, you ask? Well, no one-size-fits-all, but each person stands to benefit from the experience of the other.

Recent surveys suggest most women no longer are in the pursuit of finding the motivation to drag themselves to the gym; most of them are now happy to work out at home instead. So what then has caused this shift in the pattern? Let’s find out:

Saves travel time

Modern women are multitaskers – they play multiple roles during the day – that of a wife, a mother, a homemaker and a working woman. She leads an extremely busy life and every minute of her time is very important for her.

Working out at home saves a tremendous amount of time for the quintessential modern woman. She doesn’t have to wade through mad traffic which is an unavoidable byproduct of modern cities nor travel long distances just to get to a far-off gym.

Working out at home can be fun too

Technology is evolving every single day. And so are the options for working out at home. There are a plethora of mobile applications, fitness DVDs and game consoles available today. Not only do they make working out interesting but they help you achieve desired results in a very cost-effective way.

Home workouts allow you to wear what you want to

Workout in your comfortable pyjamas, wear your geeky glasses or that drooping t-shirt, without any hesitation. You can wear what you want to, for nobody is judging you for what you’re wearing.

Also, save yourself from shopping for that dreaded spandex.

You can split your workout throughout your day

For women who have small children or a husband who need them all the time for tiny things, finding even thirty minutes of uninterrupted workout time can be quite a challenge.

Instead of not working out altogether, wouldn’t it be better if you work out for short periods of 10-15 minutes each?  Working out at home gives you the flexibility to do so.

It is easy to do a short uninterrupted meditation

It is a good practice to meditate for a while after every workout session. And we bet you can never do that at the gym. Workout from the comfort of your home and end your workout session with a short meditation.

Spend some time in your kitchen doing some thoughtful thinking

Eighty percent of our fitness is directly dependent on what we eat. We’d do much better if instead of thinking so much about our workout routine, we spent some quality time in our kitchen thinking and preparing a nutritious meal.

Who needs the StairMaster when you have the actual stairs?

Your home has the potential to give you a brilliant cardio workout. Run up and down the stairs, pull out that skipping rope, and dance as if no one is watching or do some yoga exercises – options are plenty.

Germ infected machines of the gym aren’t for you

Women, those of you who want to lose weight and aren’t keen on going to the gym, you’re on the right track. Machines at the gymnasium are used by a countless number of people every day and may be laden with germs. As if worrying about tedious workout routines wasn’t enough, you would have to worry about potential infections too. Workout at home instead and watch the fat melt away.

If you’re finding sticking to your workout regime and consistently going to the gym difficult, why not design a home-based workout routine that’s easier to follow and is enjoyable? Here’s to a healthier, stronger and energetic you!

LSI Keywords: working out at home, pumping iron in the gymnasium, Modern women are multitaskers, uninterrupted meditation, Germ infected machines of the gym, work out for short periods.

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Give that gym a miss and work out at home instead, like a Pro! (Rank Princess-SEO)

If you’re someone who has been working out at home, there’s no one better than you who knows how convenient and effective it is. If you can resist the temptation of turning on the TV or cuddling in your soft couch, working out at home could turn out to be the best thing for you.

Men and women are from different planets, they say. When it comes to their workout preferences, we can agree with that. While most men prefer pumping iron in the gymnasium, women would rather do yoga from the comfort of their homes. So whose fitness regime is better, you ask? Well, no one-size-fits-all, but each person stands to benefit from the experience of the other.

Recent surveys suggest most women no longer are in the pursuit of finding the motivation to drag themselves to the gym; most of them are now happy to work out at home instead. So what then has caused this shift in the pattern? Let’s find out:

Saves travel time

Modern women are multitaskers – they play multiple roles during the day – that of a wife, a mother, a homemaker and a working woman. She leads an extremely busy life and every minute of her time is very important for her.

Working out at home saves a tremendous amount of time for the quintessential modern woman. She doesn’t have to wade through mad traffic which is an unavoidable byproduct of modern cities nor travel long distances just to get to a far-off gym.

Working out at home can be fun too

Technology is evolving every single day. And so are the options for working out at home. There are a plethora of mobile applications, fitness DVDs and game consoles available today. Not only do they make working out interesting but they help you achieve desired results in a very cost-effective way.

Home workouts allow you to wear what you want to

Workout in your comfortable pyjamas, wear your geeky glasses or that drooping t-shirt, without any hesitation. You can wear what you want to, for nobody is judging you for what you’re wearing.

Also, save yourself from shopping for that dreaded spandex.

You can split your workout throughout your day

For women who have small children or a husband who need them all the time for tiny things, finding even thirty minutes of uninterrupted workout time can be quite a challenge.

Instead of not working out altogether, wouldn’t it be better if you work out for short periods of 10-15 minutes each?  Working out at home gives you the flexibility to do so.

It is easy to do a short uninterrupted meditation

It is a good practice to meditate for a while after every workout session. And we bet you can never do that at the gym. Workout from the comfort of your home and end your workout session with a short meditation.

Spend some time in your kitchen doing some thoughtful thinking

Eighty percent of our fitness is directly dependent on what we eat. We’d do much better if instead of thinking so much about our workout routine, we spent some quality time in our kitchen thinking and preparing a nutritious meal.

Who needs the StairMaster when you have the actual stairs?

Your home has the potential to give you a brilliant cardio workout. Run up and down the stairs, pull out that skipping rope, and dance as if no one is watching or do some yoga exercises – options are plenty.

Germ infected machines of the gym aren’t for you

Women, those of you who want to lose weight and aren’t keen on going to the gym, you’re on the right track. Machines at the gymnasium are used by a countless number of people every day and may be laden with germs. As if worrying about tedious workout routines wasn’t enough, you would have to worry about potential infections too. Workout at home instead and watch the fat melt away.

If you’re finding sticking to your workout regime and consistently going to the gym difficult, why not design a home-based workout routine that’s easier to follow and is enjoyable? Here’s to a healthier, stronger and energetic you!

LSI Keywords: working out at home, pumping iron in the gymnasium, Modern women are multitaskers, uninterrupted meditation, Germ infected machines of the gym, work out for short periods.

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The Three Main Types of Design Documentation & their Differences

For a person from a non- digital design background, the various forms of design documentation such as Wireframe, Prototype and Mockup might mean the same. Many people use these words in an identical context. It is wrongly assumed that these words mean the same kind of sketch that is full of boxes, representing an innovative idea.

  Wireframe, Prototype, and Mockup differ from each other, communicate different things, and they serve different purposes. They are the various forms of representing the final product.

Wireframe

The wireframe form of representing a design is less accurate than mockups and prototypes. It is a low fidelity representation of a product. It should answer the questions of what, where and how. This method depicts:

  • The broad content of the idea in groups
  • The structure of flow of information
  • A short description and a basic opinion of the user

 Wireframes serve as the prominent backbone of your design, and they represent an important part of the final product. Wireframes should be conceived quickly. Its creation requires constant communication with the fellow team members. The creational process should not take long.

  The most commonly used colours on a Wireframe are black, grey and, white, and blue for links. The use of icons and images can be simplified by substituting them with placeholders.

  When created carefully, a Wireframe perfectly conveys the correct design.

The Usage of Wireframes

 Wireframes are mostly used in the documentation of a given project. They should be accompanied by a written note explaining the interactions when needed and other technical documentations.

  They can also be used in an informal atmosphere like communication within a team, as they are simple in form. They are not used as a testing material.

Prototype

   A Prototype is a high accuracy representation of the product. It provokes user-interface interaction. When a user uses prototype, he should:

  • Be able to interact with the interface and experience content
  • Interact and test the representation in a way similar to the final product

  A Prototype will not resemble the final product to the last detail, but it will have a significant percentage of similarities. The interactions are the most important part of Prototype, and they should be modelled with accuracy. 

Prototype Usage

Prototype finds their maximum usage in user testing. This is an accurate method to check the usability of the interface before the development process begins.

  Though the documentation with Prototype takes the effort to understand, it is the most impressive form of design documentation. It is also expensive and consumes time. It is adequate for simple projects.

Mockup

 The Mockup is a middle path to a high accuracy design representation. Mockup, as the name suggests, is a visual draft of the webpage. It can also be an actual layout. 

  A Mockup method of documentation:

  • Represents the flow of information
  • Helps gain vision into the content
  • Help demonstrate the functionalities
  • Projects the visual content of the project

The Usage of Mockup

Mockups are used for gathering feedback and when an early buy from a stakeholder is essential. They are high in accuracy, and they are quicker to create than the other forms.

  The right method of design documentation can be chosen based on the problem at hand, the target group, and requirements of the product.

LSI Keywords:

Forms of design documentation, Wireframes, The Usage of Wireframes, Prototype, user-interface interaction, Prototype Usage, user testing, Mockup method of documentation, Mockup, The Usage of Mockup

 

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Contrasting Shades of Wireframe, Mockup & Prototype

A lot of individuals from non-IT backgrounds tend to confuse between wireframes, Mockups and prototypes for designing webpages. Most of them start to synonymise these terms. However, we are here to clarify these terms in a simplified manner.

We are here to narrate a step-by-step guide as to what these terms mean, how they help and what exactly is the difference between Mockup prototype and wireframe.

Wireframe:

As the name suggests, the term “WireFrame” is a schematic blueprint or a skeletal visual framework for a website. It forms the core foundation of the design that answers the following questions:

  1. What will be the main content bucket?
  2. Where will the information be displayed (The structure)?
  3. How will the interface interact with the user?

Wireframes are free of colours, logos, styles as the primary focus lies on content, functionality, and behaviour.

How does it help?

–    Forms the backbone of the design

–    Can be easily edited

–    Design Map can be reviewed

–    Focus is on available functions

Mockup

A Mockup is a precursor to a full-sized model of a design used to showcase the actual visual design. It’s the stage at which colours, logos, fonts and texts are added to the web-design, thus adding life to the webpage.

How does it help?

– Can be edited easily

– Good for stakeholder feedback

-Quick Creation

Mockups form a coloured map for the stakeholder to review them and give constructive feedback. They allow the web designers to make changes based on the comments in a fast manner thus making alterations easy.

Prototype

A prototype is a final representation that helps in simulating the interaction with the user interface. It is the end product that completes the map with colours, logos and functions. This plan helps the stakeholders understand how the webpage will “behave” with the actual user.

How does it help?

–  Facilitates interaction with the interface by experiencing content

– Allows Pre-launch testing

– Checks the “usability” quotient of the product

– Creates engagement for the viewer

Prototypes are quite expensive for designing communications and can also be quite time-consuming. Thus, it’s best to keep Prototypes for the final testing stage.

Now that you are aware of the terms, let’s analyse how they rank on various aspects:

Basis

Wireframe

Mockup

Prototype

Ease of Alteration

High

Medium

Low

Cost

Low

Medium

High

Alteration

High

Medium

Low

Feedback

Medium

High

Low

 

Conclusion

 It can further be concluded that the underlying structure design via wire-frame is the most price-friendly option followed by Mockup and then prototype. It is best to edit at the wire-frame level as it’s quite easy to make alterations at this level. It’s best not to spend too much time on designing wireframes as interaction level is the least at this stage. 

By the aforementioned variations, the inferences drawn are as follows:

  1. A wireframe is a black and white blueprint of web-designs.
  2. The prototype is the final product that acts as a tester for users and interaction interface is best at this level (out of Wireframe, prototype and Mockup)
  3. The Mockup is a coloured map that is livelier than wire-frames, however making changes at this level isn’t as easy as for wireframes and isn’t as hard as that of prototypes.

Keyword: Contrasting Shades of Wireframe, Mockup & Prototype

 

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