The 5 Content Marketing Strategies Defining 2017(Content Strategi – SEO)

 

Every good business knows that their success almost always relies on the quality of their marketing strategies. As shown in the chart below, most marketers have a marketing strategy, whether it is documented or not. 40% of organizations have a marketing strategy that is documented:

  1. 34% have one, but they have not documented
  2. 23% do not have a marketing strategy in place but plan to have one in the next year
  3. Only 3% do not have a strategy for marketing in place and have no plans to implement one

The five content marketing strategies currently defining 2017 are social media, the use of the mobile website, content diversity, using research/data, and email. There is more information about each of these topics in the sections below.

Social Media

There are many different types of advertising. Paid advertisements and Social media are right at the top of the list for various tactics used to distribute content, as shown in the chart below.

The reason that social media is the number one way to distribute content is that people put more faith into the words of their family and friends than they do into any other source of information.  Social media sites, such as Facebook, have quickly become the primary form of “word-of-mouth” advertising. Individuals not only like and share things on their Social Media accounts; but in today’s world, Social Media is used by many as their primary form of communication.

Diversified Content

Businesses utilize marketing strategies to be successful. It is important to ensure that you are engaging your users. Most businesses have a diversified client group. 

The reason that your 2017 marketing strategy should include diversified content is that individuals are diverse. The same type of content for your marketing strategy does not apply to everyone in the world. It takes different content to engage and entertain diverse populations.

The more diverse the type of content for your marketing strategy, the more is the likelihood for successful strategies in 2017.

Mobile Sites

The world is going mobile. It is a fact that every business is going to need to come to terms with if they want to succeed. Individuals like to have information available to them while they are on the go.

When information isn’t easy to pull up, individuals tend to look elsewhere. For this reason, it is critical that a mobile websiteis part of your 2017 marketing strategy. This is one of the most efficient ways to promote your site.

The following chart shows the percentage of B2B marketing executives in the world that find a mobile website is critical to your marketing efforts.

Email

The days of randomly calling consumers are over. Thanks to social media, businesses now have a harder time controlling their reputation. The good news is that we live in a technological world.

The reason that this is good news is that email is making a comeback. It is important that marketing efforts include email to distribute content. More and more individuals are using and checking their email every day.

Email is also a good way for you to follow consumer trends and use it to your advantage. You can send out newsletters to engage your target audience. Emails can significantly assist in ensuring you have developed successful marketing strategies in 2017.

Research/Data

Another important element that should be included in your 2017 marketing efforts is research and data. Individuals do not want a lot of fluff in articles. They want articles that include some investigation and data. They want to know that you know what you are talking about.

The chart below shows the importance of different types of content to use on your website.

Your marketing efforts should make sure that you are doing active research on your client population and using data to your advantage. Research and data mean more than just incorporating it into the type of content for your marketing strategy. You want to ensure that your 2017 marketing strategy includes using consumer data to your advantage.

This means that you need to research what is and is not working for your 2017 marketing strategy and adjust accordingly. You need to pay attention to the trends and patterns of your target population. This is one of the main elements required for marketing strategies to be successful.

Wrapping it Up

Your marketing strategy can make or break your company. It is important that your strategy for marketing is individualized and diverse at the same time. You want to make sure that you are using the most efficient ways to distribute content.

Your 2017 marketing strategy should be used to promote your website. Promoting your site helps promote your business. Your marketing efforts should be as diverse as your content for your marketing strategies to be successful.

There is more than one type of content for your marketing strategy. Your 2017 marketing efforts need to include diverse content. Successful strategies in 2017 are aimed at engaging and entertaining target audiences to promote loyalty in consumers and growth for the business.

LSI Keywords:

  1. Marketing Strategy
  2. Strategy for marketing
  3. distribute content
  4. 2017 marketing strategy
  5. Promote your website
  6. Marketing Efforts
  7. Marketing strategies to be successful
  8. Type of content for your marketing strategy
  9. 2017 marketing efforts
  10. Successful strategies in 2017

References:

http://www.business2community.com/content-marketing/2017-top-5-content-marketing-trends-01758847#Y4G2yXV6PIOjuA6C.97

http://contentmarketinginstitute.com/2016/12/content-marketing-trends-watch/

https://marketinginsidergroup.com/content-marketing/5-trends-will-shape-content-marketing-2017/

http://www.convinceandconvert.com/content-marketing/content-marketing-predictions-for-2017/

https://www.brandwatch.com/blog/content-marketing-trends-2017/

http://www.pr2020.com/blog/influencer-roundup-top-5-content-marketing-trends-for-2017

 

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The 5 Content Marketing Strategies Defining 2017 (Content Strategi – SEO)

What We’ll See and How We’ll See It as Marketing Matures

From the Lightning Rod to Today

In 1732 Benjamin Franklin started printing and distributing “Poor Richard’s Almanack” to promote his written business. That was one of the United States’ first and best examples of content marketing, used by one of the ultimate innovators and inventors we’ve ever seen. 

Just as he invented the lightning rod to attract lightning (by the way, he never applied for a patent for any of his inventions), he used his publication to attract buyers. Over the years, content marketing has grown to become a staple for businesses intent on connecting with consumers.

Franklin would nod approvingly at the increased scope of intricate consumer outreach employed now. He loved a good story – as do we all. The best content marketing tells that good story and adds bells and whistles to enhance its message.

Franklin had an audience generously estimated at 700,000 (man, woman, and child) to play to back in the day. Facebook itself today has 1.13 billion daily active users. The numbers have skyrocketed and the techniques refined over the years as technology blossomed.

Today’s Storytellers

Companies have found that the best way for people to become hooked on its products is to have a long-term narrative. Keep them coming back for more. The modern attention span is short, so it is imperative to draw the consumer in and for them to want to hang out for a while.

Many methods have been employed with success. 2017 will see further refinement with something old making a comeback, as well as fresh spins on established practices. Here are 5 Content Marketing Strategies which will shape and define 2017:

  1. Email – You have Mail!

It’s been done before, right? But it’s making its comeback. Companies already have your data – and they want to make something out of it. Now they’re making their emails relevant by using that info to inform you of things you want to know instead of mindless spam. 

The average click-through rate for emails is roughly 25%. Different factors increase that rate.

  • Emails that use the consumer’s first name in the subject line have a higher rate.
  • Emails that say “Thank You” in the subject line have the highest above-average level of engagement.
  • 64% of people prefer text-rich emails
  • 86% of consumers welcome monthly promo emails from companies they already do business with.

With email users expected to top the 3 Million mark by 2020, that’s a lot of bang for the buck.  Already, 75% of companies have concluded that email offers “good to excellent” Return On Investment (ROI)

2.Video – Lights, Cameras, Action!

Consumers want information, but they also want entertainment. Videos are an excellent way to accomplish both. Experts have provided several facts about visual impact:

  • 98% of info transmitted to the human brain is visual.
  • Visuals are processed at a rate 60,000 times faster than text.
  • Visuals stay in the long-term memory for a longer period.
  • Visuals cause a stronger emotional response than text and can be more meaningful to the viewer.

If you want your story (and product) to be more impactful and memorable to your audience, a video is your way to go. The big guy (Facebook) is featuring more video sharing and videos are easier to produce than ever. Ride the wave!

  1. Mobile – With You Wherever You May Go

More and more people are making purchases on a mobile device. Make it easier for them. How are we more into mobile? Let me count the ways:

  • Tablet or smartphone access over 66% of emails.
  • 95% of smartphone users use their device to look up local businesses to call or visit.
  • Over 2 Billion mobile users will make a commerce transaction by the end of 2017.
  • It’s projected that by the end of 2018, 27% of e-commerce sales will take place on a mobile device.

To make use of the trend, make the process easier – apps, fewer clicks, buyer information carried over from platform to platform.  Create an entertaining and welcoming virtual environment for your customers.

  1. Authenticity Over Celebrity – Trust Over Popularity

Celebrity endorsements are a dime a dozen. It’s either their product or they’re being remunerated. The message might be entertaining, but can you take it to the bank?

Enter the influence marketers. Their word might not be gold, but it will have enough gold-like characteristics to sway. Whether it’s a leader in their field or someone giving an honest review, their word goes a longer way with the consumer.

Experts giving a video review on their blog or podcast can be the deciding factor for many potential buyers. They want facts to cement their decision. How many times have we heard the hype and then heard the consumer reviews and got a different story? That’s what we’re looking for, a real story – and enough true stories and we listen.

  1. Diversify Content – Hit Them on All Fronts

If the video doesn’t get them, maybe the galleries, podcasts, or infographics will. Everyone has different tastes – and different things catch different peoples’ eyes. Hit them on all fronts, and something will click and draw them in. Even if it’s mostly the same information, the delivery mechanism makes it a different animal.

Different content can also apply to effectiveness on various platforms. Tailoring towards a video presentation will, of course, be more suitable to Facebook and YouTube than Pinterest or Twitter. Flashy images with brand placement are right up Facebook and Pinterest’s alley.  Hit the consumer where they live and where they browse.

  • Facebook – 1.9 Billion unique monthly users
  • YouTube – 1 Billion unique monthly users
  • Twitter – 317 Million unique monthly users
  • Pinterest – 317 Million unique monthly users
  • LinkedIn – 106 Million unique monthly users                                                              

Different demographics using various sites – adapt and diversify your message to take the advantage of all your audiences.

Tomorrow’s Winners Use Help Today

You know the trends, but how do you take advantage of them? Spike Native Network at spike.com.au is the Content Recommendation Platform for business pros.

If it’s worth doing, it’s worth doing right. Get your campaign underway today with Spike and find yourself in the Winner’s Circle tomorrow.

Keywords

content marketing, click-through rate, text-rich emails, mobile device, smartphone, e-commerce, influence marketers, podcasts, infographics, platforms, brand placement, Spike Native-Network, spike.com.au, Content Recommendation Platform     

 

 

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ShoeBoxOne is reinventing the meaning of shoe storage (Content Strategi – SEO)

Why should you have specialized shoe storage?
Let’s face it; you sneakerheads don’t drop over $100 on a pair of Nike Air Jordans, old-school Adidas sneakers, retro leather Pumas or comfy Vans, just to wear them for a week and then move onto something else. Well, not unless you’re Kanye West and you have millions of dollars to spare.
For most of you kick connoisseurs out there, you want to make sure that your sneaker investments stay fresh all year round, and that every time you put them on, it feels like you’ve just bought them new out of the shop.
Whether your shoes are fabric, leather or suede, looking after them means two things: putting in the work to keep them clean and well-maintained, and having a high-tech storage solution for your kicks that not only looks stylish but also keeps them in optimum condition when you’re not wearing them.
Best conditions for your shoes
Humidity, heat, sunlight and dust all create problems for your shoes if you allow exposure. White soles become yellow and oxidized, the material becomes stiff, and those natural creases and folds you get in your sneakers from wearing become cracks and fissures over time.
The lifespan of a poorly cared-for pair of sneakers can be as little as one year, while a well-maintained and stored pair can last you for three years or even more. Given how much you spend on a pair of sneakers, would you not want to get all the possible extra mileage out of them that you can?
Say goodbye to shoe racks, boxes and cabinets
Now, of course, any storage for your kicks is better than no storage, and all of them have their advantages. A simple rack keeps them off the ground, allowing your shoes to breathe, and freeing up space in your crib – whether it’s a bedroom or a lounge – for all those other important things, like your beer fridge.
A transparent cabinet or stack of plastic boxes goes one step further and turns your sneaker collection into not just something you wear on your feet, but an impressive decorative piece. This piece allows you to fit your collection into small spaces; why have a collection of sneakers if guests can’t come around and admire them when they’re not on your feet?
The ShoeBoxOne solution to all of your storage needs
ShoeBoxOne takes an innovative and high-tech approach to storing your sneakers. Our shoe boxes are made from high-quality transparent plastic and can be stacked on top of each other up to 8 boxes high. In addition to this, customizable LED under-lighting makes your sneaker collection look even more impressive.
But it’s not just all about looks. Our boxes can be vacuum sealed to prevent oxidation and yellowing. Sensors within the boxes can alert you about temperature and humidity levels. And all of this can be synced up with a smartphone app allowing you to care for your shoes remotely.
LSI Keywords
shoe storage, sneakers, sneakerheads, plastic boxes, rack, shelves, cabinet, bedroom, small spaces, drop front
Client: shoeboxone.com
Audience: Young, streetwise people, USA
Language: US English, street casual
Subject: high-tech shoe storage for expensive sneakers.
Intention: Marketing and brand awareness, emotional connection. Subtly mention the client and what they offer without hard selling.

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ShoeBoxOne Is Reinventing The Meaning Of Shoe Storage (Content Strategi)

Sneaker lovers around the globe will be nothing short of ecstatic when they finally discover the perfect shoe storage compartment they’ve been searching for their entire lives.

As someone who collects shoes, who worships the very ground they walk on (pun intended), it’s not just purchasing the freshest new releases and showcasing them on their feet, it’s about showcasing their collection in their allotted storage area too. With ShoeBoxOne’s brand new product, the shoe storage game is as good as revolutionised.

We’ve thought outside the box with this one!

The Ins And Outs

As an avid sneaker collector, have you ever found yourself staring at the pyramid of shoes over in the corner of your room, still in the original boxes that don’t allow you to observe their beauty at every second of the day, only to feel a bitter sense of disappointment? Well, with our new product, that feeling is as good as gone.

Now your shoe pyramid can be worshipped from all angles, at any time of the day. Our new shoe storage compartment is to fashion what the Five Guys burger is to meat lovers – literal heaven on earth.

With our shoe box, there is no need to wish you could see your sneakers because you can. The box is completely transparent, meaning you don’t have to drag yourself from the comfort of your bed to walk over to the corner and open up your box, to take a sneak-peek at your beauties.

Does it sound amazing yet? Well hold on to your hat, it gets way better

Let’s say, for instance; you just bought a pair of Jordan Horizon’s in red, well you can activate the LED light system in the bottom of the box and light the base of it up, so it matches the colour of your shoes, showing your babies in the best light possible. The LED panel has a broad range of colours to choose from and will match with the vast majority of the colours in your arsenal.

You still got that hat of yours? Well, there’s time yet

As well as choosing the lighting by the colour of your kicks, the box also comes complete with temperature and humidity tracking and the option to vacuum seal, making it air tight. So not only can you make your shoes look pretty, but you can also keep them in the optimum temperature while sealing them off from all the dust they’re currently collecting up there on your shelf.

There goes your hat…

And to top it off, all of this can be controlled and monitored via the ShoeBoxOne app, downloadable and accessible via your Apple or Android device. The game just got raised to a whole new level.

Are You Ready To Take The Leap?

As the world of sneakers is advancing, it’s about time the world of sneaker storage did too, and us guys over here at ShoeBoxOne feel like we’re doing just that. There’s no point in rocking the finest foot swag and not treating your babies to the most elegant storage available. That’s like organising your beloved grandma’s funeral and buying a cheap, nasty coffin. You wouldn’t do it. Get with the movement and store your beloved shoes in the type of box they deserve. The revolution is coming. Are you on board?

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Digital Innovation: Revolutionizing business processes in the con-struction industry (Content Strategi)

Digitalization through apps is transforming how we do business. Most organizations have adopted a digital system to handle their business processes. Such digital leaders experience up to eight times growth in their operating profits according to studies by McKinsey and Company.

Companies like Uber, Alibaba and AirBnB are few such supremely successful enterprises that rely purely on digitization.

While the adoption rate of mobile digitalization is quite high in most industry sectors, the construction industry seems to be slow on the uptake. According to a McKinsey and Company report, the construction industry is one of the lowest digitized sectors.


Source: Harvard Business Review

Research by JBKnowledge indicates that construction companies spend less than 1% of their revenues on IT, which is less than one-third of what other businesses spend on the same. It further shows that nearly 40% of construction companies do not even have a dedicated IT department.

Low IT Resource, No Problem – Low-Code/Codeless app building tools to the rescue

There is a rising demand for mobile digitalization, especially in the construction industry. Business units in the field need access to real-time data on resources, materials, logistics and more.

For instance, the greatest benefit of digitalization in logistics services is from crowdsourcing. A report from the World Economic Forum indicates that trucking companies can improve their utilization levels by 20% and greatly improve profits.

A digital transformation in this sector offers the convenience of real-time tracking and lower costs leading to savings of up to $789 billion to the customers in the logistics industry.

Fast Tracking app development

Gartner’s framework for Bimodal IT recognizes that traditional app development practices are no longer sufficient for organizations looking to digitally transform their business. It is necessary to democratize app development so business users who may not be technical experts can still design fully functioning apps without heavily relying on the IT department.

Gartner predicts that by 2018 more than half the mobile apps will be created using codeless tools. Digitalization is the key to providing improved customer experience, increased employee productivity, agile IT and business operations.

AppGyver’s Composer – Gearing towards Bimodal IT

Gartner’s concept of Bimodal IT expounds the need for organizations to have 2 modes of IT – traditional IT with a focus on efficiency and safety (Mode 1), and Agile IT to support prototyping, fast iterative development and rapid delivery (Mode 2).

AppGyver’s Composer is a platform that has a lot of options out-of-box, but it also supports the need for tech-savvy users to write their code. This allows for iterative testing to get the desired results while building their apps.

The Composer also integrates with enterprise authentication protocols, all standard business databases and data sources such as Oracle databases and Salesforce, thereby increasing their flexibility of use.

AppGyver’s Composer – Digitally transforming the construction sector

The construction industry usually has multiple projects at any given time. There is the key requirement to have up-to-date information, tracking and visibility on ongoing projects, materials, sub-contractors and more.

Mobile digitalization makes the information more transparent. It can help prevent design clashes, issues in construction and hence avoid costly rework. Central databases can be continually updated, so users have real-time data on the field.

A study by the Boston Consulting Group shows that full-scale digitalization in the case of residential construction enables cost savings 0.7 trillion to 1.2 trillion dollars. That is 13-21% in the Design & Engineering phase and Construction phase of Building Information Modelling (BIM). In the Operations phase of residential construction, it enables a cost saving of 0.3 – 0.5 trillion dollars; i.e. 10-17%.

Reaping the benefits of Composer’s visual app development platform

AppGyver’s Composer has one of the most extendable visual app development platforms on the market. It is easier to build advanced app logic while the Composer platform rapidly builds the requisite backend.

The business data is secure inside the company firewall and Composer allows for any custom authentication methods with full ACL for app data.

AppGyver’s Composer helps reduces the go-to-market time for apps considerably. Customized apps to suit the needs of architects, tech consultants, contractors, real-estate companies, clients and end-users can be ready for use 10 times faster.

Fast track your business innovation projects using Composer’s high productivity platform from AppGyver.

References:

  1. “App development should be democratized” – Burley Kawasaki
  2. “Which industries are the most digital?”- Prashanth Gandhi, Somesh Khanna, Sree Ramaswamy
  1. “Software and digitization are leading business transformation”- John Brigden
  2. “The battle is for customer interface”- Tom Goodwin
  3. “Imagining construction’s digital future”- Rajat Agarwal, Shankar Chandrasekaran & Mukund Sridhar
  1. “Construction industry needs to embrace digital revolution” – Alexandria Cain
  2. “Digital transformation in the construction sector isn’t just about BIM” –Daria Taylor
  3. “What’s the future of construction industry?”Santiago Castaginino, Philipp Gerbert, Christoph Rothballer
  1. “What Gartner’s Bimodal IT Model means to enterprise CIO’s”Bernard Golden
  1. Forklift manufacturer Rocla delivers a 3 month App project in 2 weeks – Jeff Alonzo
  • Digitization in the construction industry – Roland Berger
  • Bimodal IT – Gartner
  • The 5th Annual construction technology report – JBKnowledge
  • Opportunities of the digitalization for construction – Jan Byfors
  • Shaping the future of construction – World Economic Forum
  • Digital transformation of industries: Demystifying digital and securing $100 trillion for society and industry by 2025 – World Economic Forum
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6 customer / sales enablement tools you need right now (Content Strategi)

Market and consumer needs are constantly evolving and with it the need to change the sales and marketing approach. Reports from DemandGen indicate that opportunities for sales can increase by 20% if prospective leads are nurtured carefully[i].

Organizations at present find that almost 67% of the sales personnel never meet their targets[ii]&[iii], either due to lack of productivity, proper tools, or the right content.

This is where sales enablement tools come in. They bridge the gap from lead prospecting to closing the sale and help boost revenues and profit.

Empower your sales reps through technology

37% of sales teams win less than half their potential sales2 leads either due to lack of proper content or persistent follow-ups.

A well-defined sales strategy backed by the right content and presentation can increase your chances of meeting your sales quotas by 33%.

A comprehensive Sales Enablement platform (SEP) serves as an integrated multi-functional system that allows for content management and integrated communications. More importantly, CRM integration and predictive analytics help improve sale pipeline management.

Sales enablement solutions – Arm your teams with the tools to succeed

There is a wide range of sales enablement platforms available in the market today that address the keys issues of marketing and sales automation, Business Intelligence, CRM, and more. Although their core features would be similar, they each have extra features that will fill the gaps to suit your unique business needs.

6 most important features of sales enablement tools that will help grow your client base, increase customer retention and improve sales.

  1. Content Management – Research indicates that 88% of sales opportunities are missed[iv] because sales teams waste 30% of their time looking for internal resources and content to share with their potential customers. Furthermore, almost 90% of the accumulated goes unused according to an IDC survey[v]. Tools such as Microsoft Dynamics, Sales Force Sugar CRM provide the sales teams with real-time data and help the teams deliver the right content at the right time. 95% of the buyers tend to choose a vendor that provided them with the right content at each stage of the buying process1.
  1. Marketing Automation – A study by the ANNUITAS group indicates that an organization that uses marketing automation to nurture their prospective leads experience a 451% increase in qualified leads1. Sales enablement tools such as Mindmatrix or SharpString helps teams identify leads that require immediate attention, the content they require, and provide overall help in personalizing the prospective asset. Real-time prospect tracking can increase customer retention and research by Bain & Company indicates that even a 5% increase in customer retention would help boost profits anywhere from 25 % to 95%1.
  1. Sales Management – Forrester Research shows that 25% marketers who adopt mature lead management process have better response and follow-up rates1. Customer & sales enablement tools such as the Pipeliner or Sales Seek integrate marketing and sales functions to provide customized sales pipelines with visual intelligence that help close more deals.
  1. Sales Analytics – Studies by Marketing Sherpa indicate that only 25% of leads are legitimate and require a follow up1. Sales personnel waste almost 50% of their time on unproductive prospecting. Advanced analytics in sales enablement solutions such as 6Sense, Amacus or Infer[vi] use predictive modelling that prioritize leads and provide intelligence on talking points based on the customer needs.
  1. CRM – According to market research by CSO Insights, Sales reps spend less than 33% of their time on core selling1. Automating repetitive, mundane tasks would divert more time to nurturing leads and selling products or services. Microsoft Dynamics, Salesforce, and CRM Next are sales enablement tools that encompass features of cross departmental team collaboration, managing workflows, automating marketing & content generation, and more, to boost productivity and sales.
  1. BI – Business Intelligence tools offer key insight that helps drive better decision-making. Oracle[vii], SharpSpring and Spectate are three organizations that offer BI tools for sales enablement.

With these smart predictive tools, never loose an opportunity again. Let your sales teams be best equipped to handle all customer needs.

Citations

[i] “107 Mind blowing sales statistics that will help you sell smarter” Scott Tousley

[ii] “10 things every sales manager should know about sales performance”  TAS Group

[iii] “The cost of missing quota” – Janelle

[iv] “Sales execution trends” Qvidian

[v] “7 Signs you need a sales enablement solution” Shelley Cernel

[vi] “Top 70 sales enablement tools to boost your business” Knowledge Tree

[vii] “Top 54 sales enablement tools” Fergal Glynn

References:

  1. State of Inbound Sales Report [2016] – Hubspot’s 8th Annual report
  2. Sales Enablement plan – Knowledge Tree
  1. “What is sales enablement? 3 definitions that help tell the story” Brendan Cournoyer
  2. “Sales Enablement tools grow up, as forrester releases first wave report” Barry Levine
  3. “10 surprising stats about sales rep performance” Leslie Ye
  • “5 ways Sales enablement tool adds value to an account-based selling strategy” – Shelley Cernel
  • 18 sales enablement software tools to boost productivity & sales” Twila Grissom
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6 customer and sales enablement tools you need right now(Content Strategi – SEO)

Businesses inherently are customer driven. Irrespective of the business model (B2B, B2C or B2G), the client is the key to enduring business results.

Customers these days are tech-savvy, and 93% of them begin the purchasing process through an Internet search. This increases an organisation’s need to be more proactive, targeted and customer-centric in their sales efforts. In fact, 87% of them prefer that approach according to studies by inContact.

Sales enablement tools pave the path to operational efficiency by providing the right insights, analytics and talking points tailored to each customer.  They are a smart mix of training and technology that reinforce knowledge & critical skills and enable guided selling for the right product positioning and value proposition.

Sales Enablement tools: The various types

Sales enablement is an all-encompassing term that includes a wide range functionality impacting all areas of the business. It helps bridge the gap between business vision and strategy implementation.

The 6 major types of sales enablement tools that will integrate your sales and marketing functions and make your approach more customer-centric include –

  1. CRM
  2. Marketing Automation
  • Lead Management
  1. Content Management
  2. Sales Intelligence
  3. Customer Experience

I. CRM: Customer Relationship Management tools

As of 2017, 91% of sales organisations use CRM to track their interactions with potential and existing customers. Gartner forecasts that it will be a USD $37 billion industry this year.

While it is not an all-inclusive tool, CRM does cover one important aspect of sales enablement; it includes the functionality of a database and productivity tool. Providers like Salesforce allow third party developers to supplement their programs with add-ons to improve the scale and scope of their programs.

Some features to look for in a CRM include –

  1. Software as a Service (SaaS) – Research from Software Advice indicates that 81% of CRM users access CRM from multiple mobile devices. It lowers the initial cost, it is a lot quicker to rollout across the business, and it provides the all-important mobile compatibility.
  1. Mobile features – Statistics from Innoppl indicate that 65% of salespeople who adopt mobile CRM achieve their sales quotas. Businesses that adopt mobile CRM have shown an 87% increase in productivity and a 73% increase in business process efficiency according to research by Forrester.
  1. Customer Experience Management (CEM/CXM) – The growing trend is towards a customer-centric engagement approach; connecting with customers through multiple channels. A forecast by Walker indicates that Customer Experience will influence buying decisions by more than 50%.

Categories of CRM

  1. Enterprise CRM
  2. Mobile Applications
  3. Social CRM
  4. Small Business CRM
  1. Enterprise CRM: It is more large scale and includes features of contact management, sales process automation and data analytics. It helps make meaningful decisions out of massive data dumps. It empowers the transformation of information into strategy.

The Market Leader in Enterprise CRM is Salesforce.

It has a cloud platform and the most comprehensive features package. It comprises of mass emailing, customisable dashboards, web services API and more. It also includes opportunity and contact management, lead management, marketing automation, and forecasting, reporting and mobile compatibility. It allows for custom app building and add-ons as necessary.

Comparable products: SAP, Oracle, Microsoft Dynamics.

  1. Mobile applications: Most sales forces are mobile these days, so the top-tier brands already offer mobile compatibility for their products. There are, however, CRM products specifically designed for mobile use. They include features like geo-location that helps the rep in charting the best routes to their clients and optimising their trips. They are particularly useful in the real-estate and energy or utility industries.

The Market Leader in Mobile CRM is Base.

It is an app lauded for its effectiveness. It offers the full functionality of a desktop-based platform with added extras like geo-location, route planning, offline access and push notifications. It combines functionalities of sales tracking, analytics, phone and email with navigation to provide one-touch driving directions, trip optimisation and territory management.

Comparable products: Saleslogix, SugarCRM

  1. Social CRM: Nucleus Research suggests sales productivity can increase by 26% with social media integration. 95% social media users expect organisations to have an online social presence and 85% expect to communicate with companies through social media. The more advanced products encompass features like data tracking to record likes, comments, followers, mentions, text analysis, and lead suggestion.

Market Leader in Social CRM is Nimble. It includes functionality of social listening tools, contact importing and monitoring social selling tools

Comparable products: Zoho, Batchbook, Astute Solutions

  1. Small Business CRM – This is custom made for niche industries and Small businesses. It is not as feature rich as the enterprise CRM and is lighter on the budget.

The Market Leader in Small Business CRM is Insightly. Its free version allows access for 2 users. It has Project Management features. It is Cloud based and integrates with other programs like Outlook, Office 365, Quickbooks, Google Apps, Evernote, Box, DropBox and many others.

Comparable products: Mothernode, Salestrakr, Sellsy

II. Marketing automation

55% of B2B marketers use Marketing Automation tools in their marketing strategies. It has led to 68% more customer engagement and 58% more opportunities according to reports by Adestra.

Marketing Automation tools harness customer data from multiple sources, enable audience segmentation and help marketers build campaigns to match each stage of the buyers’ journey. They also tailor content to specific customer needs and help nurture potential customers and build more meaningful relationships. Studies show that organisations that focus on lead nurturing produce 50% more qualified leads at a lesser cost.

Marketing Automation tools include several categories of functionality – email, social media, web marketing, analytics and more.

The leading contenders in each category are

  1. Enterprise – Eloqua, Marketo, Pardot, Siverpop
  2. SMB – Infusionsoft, Hubspot, Salesfusion, Act-on
  3. Email only – Mailchimp, GetResponse, ActiveCampaign, Aweber

III. Lead management

It is related closely to marketing automation. It involves tracking prospect interactions, qualifying inquiries and distributing qualified leads to appropriate sales team members.

Taking only to the right leads improves productivity and reduces time spent on qualifying leads. Lead quality is a priority for 74% of B2B marketers.

Types of lead scoring

  1. Traditional /Rules-based – Involves assigning a value to a prospective lead’s behaviour.
  1. Predictive lead scoring – Involves predictive modelling to qualify leads. The system uses internal data in CRM and marketing automation systems and supplements it with data from external resources to create acomplete profile for the lead.

Leading vendors for Lead Scoring are LeadMaster CRM, Bpm’Online and LeadSquared.

IV. Content Management

Research by RO innovation indicates that 65% of sales reps cannot find the right content to send to prospective clients at the right time. A content management system is a single repository of all sales content.

Categories of Content Management Systems and the leading vendors:

  1. All encompassing and feature rich – BlackMOnk, ARALOC
  2. Sales focused – Docurated
  3. Content function focused – LiveHive

V. Sales Intelligence

Sales Intelligence is defined as any insight, data or automation that improves the sales process. It enables increased productivity and better follow-ups that lead to faster lead to client conversion times.

Sales Intelligence systems track buyer engagement through email content and user engagement through web content. They capture contact information from emails, fill incomplete contact information in the CRM and have predictive models for customer behaviour.

Overall they increase the depth and scale of prospect information available to the sales teams.

Categories of Sales Intelligence tools

  1. Data Enrichment and Maintenance: Experian, Netprospex, Datanyze, Reachforce.
  2. Sales Reporting and Forecasting: Tableau, SAS, Sisense, Spotfire
  3. Pipeline management: InsightSquared, Pipeliner, Close.io
  4. Behavioural analytics: LiveHive, Yesware, Marketo

VI. Customer Experience

Since customers these days connect with organisations on multiple platforms it is necessary to analyse the interactions and detect behavioural patterns and emerging trends. Customer Experience and Customer Engagement tools collate the unique and disparate customer experience data. These tools of analytics combine features of contact sequencing, contact reasoning, journey mapping and predictive analytics to give the organisation a complete picture of the customer’s experience.

Market Leaders in Customer Experience and Customer Engagement tools include IBM Customer Experience Analytics, HubSpot Analytics, Site core and Zuora.

Keywords: Customer enablement, Sales enablement, business vision, business growth, customer-centric engagement, Customer experience, customer engagement, Sales intelligence, Sales analytics, content management, CRM.

References:

  1. Technology Advice: Buyer’s Guide to CRM Software
  2. Technology Advice: Buyer’s Guide to Marketing Automation Software
  1. Sirius Decisions: What is Sales Enablement
  2. Hub Spot: 107 Mind blowing sales statistics that will help you sell smarter
  3. Super Office: 18 CRM statistics you need to know
  • CRM Next: Why your business needs a mobile CRM strategy
  • Super Office: CRM Mobile App – The rise of CRM
  1. Walker: Customers – The future of Customer Experience 2020
  2. inContact: US Consumers Want Today’s Companies to be Proactive in Customer Service
  3. VeInteractive: 11 Marketing Automation stats that will surprise you
  • The Drum: Marketing automation growth is unprecedented, yet B2B marketers agree it is time-consuming
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The Importance of Free Learning Content for the Individual and Society (Content Strategi – SEO)

Education is necessary for helping society and the individual self-thrive to its fullest potential. With greater access to free learning content for people, we can see more of our important ideas come to life.

An ancient Indian proverb states, “Let noble thoughts come to me from all directions.” But what are noble thoughts?

Noble thoughts are ideas that, like seeds, can grow and blossom into wonderful things. Art, science and all good things in this world started out as someone’s noble idea.

Where do noble thoughts come from?

These vital and important thoughts come from everywhere and can strike at any time.

You can have them on the bus, at work, in bed before you go to sleep at night. You never know when a brilliant thought will come to you. But where do they come from, exactly?

They come from what you know.

Education is important for this reason. A stifled mind cannot flourish. But when you open your mind to new learning opportunities, great things will happen.

The more you know, the more powerful knowledge you can apply to the world and your life. When you do this, you not only improve upon yourself but the world around you, too.

Before a thought blossoms into action, it starts as a seed inside your head.

Every day, whether you realise it or not, you’re applying what you know about the world. Your opinions, actions and even your relationships with others are based on what life has taught you so far.

This is why it is important to learn something new and interesting every single day. If you arm yourself with knowledge, you can do anything.

If a topic interests you, it is important to water that seed of intrigue. You never know what will come of it.

Why is free learning content important?

Sometimes you might be particularly interested in one or more topics. This is like a tiny spark that, if fed enough, can become a roaring fire.

So you have the idea. But what happens now? This is when research begins!

You must delve deeply into your thought, find important concepts and nurture your mind. This can’t happen if there is no access to learning content.

Education is vital to great ideas becoming something bigger.

Information is all around us. We process it all the time, every day, whether we realise it or not. But sometimes, we need to know more than just what we see and experience.

This is where educational tools come in. At school, you can learn a great many things, but this is not where learning opportunities end. If you have the right learning content in front of you, you can become an expert on anything through day-to-day actions outside of any classroom.

Unfortunately, the cost of education can keep people away from the information that they need.

No-cost learning materials bridge the gap between those who can afford higher education and those who cannot. Lack of personal, financial wealth should never prevent a mind from growing.

The world never knows when the next great idea will come along to change all of our lives. We all deserve the opportunity to let these ideas become something great.

Everybody should have access to free learning content. Without it, life-changing thoughts might just stay inside the mind of the thinker, stagnant and craving to be nurtured.

Primary Keyword: learning content

LSI Keywords:

Variants: access to learning content,  right learning content,  free learning content important,  free learning content for all individuals

Antonyms and Synonyms: No-cost learning materials, classroom learning,  independent learning,  at-home learning, High-cost education, private education, tuition, education availability, at-home learning, educational tools, free education

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‘He Who Studies Understands, Not the One Who Sleeps’ – From the Wisdom of Rigveda 5.44.13 (Content Strategi – SEO)

Ancient Indian wisdom asks the following of knowledge: ‘let noble thoughts come to me from all directions’. For noble thoughts to exist, though, you need to have a baseline of education already. Without the availability of free, quality learning content, there is no platform for forward-thinking minds to grow.

Education as a Right, Not as a Privilege

Education should be thought of as a right for every person. The most influential people in our society are the most educated.

For individuals to innovate, debate, and make tough decisions, they must first have had the freedom to learn what inspires them. Education provides this freedom, and so it should be available for everyone.

If all learning content were free, people from every walk of life would have the opportunity to be the best that they can be. To develop wisdom, knowledge and experience is key. Education can become a metaphorical springboard to boost someone up the societal ladder.

Without the freedom of knowledge and education, there is no chance for the social mobility that is so crucial to a healthy society.

Do We Ever Stop Learning?

Education is often compared to the lighting of a flame, rather than the filling of a vessel. This is because people always have the capacity to continue learning if they’re given the opportunity. By denying access to learning material to those without the ability to pay for it, we lose out on a vast portion of potential talent.

Every Day is a School Day

Every day we have the opportunity to learn something new. To utilise this, we must be willing to make an effort. If an individual is hampered by the excessive cost of quality education, studying becomes much harder.

Benefits of Free Learning Content

Having free learning content and education means:

  • We gain a diverse and thriving community, filled with innovative people.
  • People can earn a higher wage so that they will pay more in taxes.
  • The rates of unemployment decrease.
  • More educated people report higher levels of health and happiness.

The Messages of the Vedas

The benefits of open and inclusive education, with freely available learning materials, are exemplified by the Vedas. Rigveda, where the above quotation is found, was created as part of collaborative work. It has been proven that the Vedas were formed by numerous different scholars, whose combined wisdom is as relevant today as it was so long ago.

The importance placed through the lessons of Rigveda on the benefits of learning, and working together, is applicable even now and shows that education never ceases to be vital.

Wisdom in Life is Necessary for a Successful Existence

Thoughts can be thought of as seeds. Once they’ve been planted through education, we can allow these seeds to germinate and bloom into creative ideas. If we shut them away without the possibility of inspiration, they will never grow.

Without the wisdom provided by studying, our society would be far less advanced. We wouldn’t have the progressions in medicine and science that we do today. We wouldn’t be leading the way in technological advances. Ancient texts like the Vedas would never have been written.

In short, our civilisation would be bland and boring instead of the wonderful and thriving place it is today.

Primary Keyword: wisdom – used 4 times including title

LSI Keywords:

Variants: Without the wisdom, Ancient Indian wisdom,  combined wisdom,  develop wisdom

Antonyms and Synonyms: knowledge, understand, education, educated, learning, studying, scholars,  learning material,  potential talent,  inspiration, Thoughts

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Why good WiFi is just the beginning (Content Strategi – SEO)

Wi-Fi is now expected to be ubiquitous with IoT devices everywhere. Travellers expect seamless integration and connectivity for their typical tasks such as checking email, taking work-related video calls, logging onto social media and so on.

The importance of Wi-Fi for your guests

Mobile professionals are actively counting on Internet connectivity for their everyday needs.  Studies by Roomzzz indicate that nearly 67% of hotel guests attempt to connect to Wi-Fi within 7 minutes of arrival. Nearly 33% of the hotel guests ask for Wi-Fi passwords during check-in, and 25% of the guests ignore the TV and focus on connecting to Wi-Fi as soon as they enter their rooms.

Wi-Fi has surpassed being an amenity and turned into a necessity and integral part of life. More than 66% of US travellers place Wi-Fi as their deciding factor when it comes to choosing accommodations.

Quality of your Wi-Fi influences guest’s choices

The iPass Mobile Professional report of 2016 indicates that 72% of people choose hotels based on their Wi-Fi experience.

Good Wi-Fi leads to better guest experiences and better reviews. And reviews impact revenue, especially since 81% of the travellers find hotel reviews important when choosing their accommodation.

Secure, stable and speedy Wi-Fi – A fundamental requisite

Wi-Fi is now emerging as the centre of a new ecosystem. It has become an indispensable component of innovative applications such as facial recognition apps for keyless entry, robotic bellhops [Yotel – New York City], and mobile mission control systems [Mood Pads] to control guest services like room service, housekeeping, room temperature [Peninsula hotel group, CitizenM] and more.

Endless Possibilities

This is just the beginning of visionary applications that will make a guest’s experience exceptional.

From a management perspective, effective Wi-Fi helps develop a leaner and more efficient way to manage the hotel.

How Qlicket can help you

JD Power’s “2016 North America hotel guest satisfaction index study”, shows that despite the increased demand for Internet access across all hotels, almost 31% of hotel guests experience Internet issues.

Qlicket can help solve such concerns and facilitate a consistent Wi-Fi service for your guests.

Qlicket is an enhanced Wi-Fi system that finds your dead spots, sets up access points and ensures uninterrupted connectivity for your guests. We have 99.9% uptime with complete bandwidth management and 24/7 customer support.

We also have free on-site evaluations and a 30-day trial with no contracts or lock-ins. More importantly, we hold a 100% retention rate of our US clients.

Talk to our consultants today to see how we can get you more out of your Wi-Fi with features like instant guest feedback, management dashboards and more.

Make your guests brand loyal with a Superior Guest Wi-Fi experience from Qlicket.

 

Keywords: Qlicket, superior guest Wi-Fi, importance of Wi-Fi, hotel guest connect to Wi-Fi, Wi-Fi amenity, secure stable Wi-Fi, uninterrupted connectivity, better guest experience, enhanced Wi-Fi

References:

  1. “Hotel Wi-Fi more important than breakfast and parking for US guests”PJ Cunningham [Lonely Planet]
  2. “Wi-Fi trends: What to expect in the next five years” – Robert Brown[CIO Review]
  • “Rules for successful hotel Wi-Fi” – Keith R. Parsons [WirelessLAN Professionals]
  1. “Study reveals the importance of Wi-Fi” – Casey Gale [Lodging]
  2. “Even the super rich want free Wi-Fi in Hotels” – Justin Bachman [Bloomberg Pursuits]
  3. “Exceeding Customer Expectations: The Importance of Wireless and the Wi-Fi Password” –Hospitality [Samsung Insights]
  • “Hotel Guest Satisfaction Plateaus as “Perks” Become Standard Expectations, J.D. Power Study Finds” – D. Power
  • “What’s More Important than Sex, Chocolate or Alcohol? Wi-Fi, According to a New iPass Report” – iPass Inc.
  1. “Internet Travel & Hotel Booking Statistics” – Statistic Brain
  2. “Check into the futuristic hotels that push technology beyond free Wi-Fi” – Les Shu [Digital Trends]
  3. “The citizenM room has affordable luxury coming out of its ears” – Citizen M
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