Analytics 3.0 (machine learning) (Content Princess – SEO)

Analytics 3.0 is the process of creating algorithms for machine learning which allow computers systems to operate as a human. The reasons for building such systems are numerous: programming computers to perform tasks which humans can do would enable people to spend their time in more rewarding endeavors, freeing up the power of the human mind to tackle more complex tasks instead of those which can be performed by computers.

Also, automation of tedious or repetitive processes reduces the likelihood of human error, while also improving the speed at which those tasks are performed. In turn, this allows for greater productivity and improved quality of life.

Autonomous cars

The potential applications of machine learning may be numerous. A well-publicised potential benefit includes:

  1. The possibility of autonomous vehicles
  2. which promises advantages including reduced incidence of road traffic accidents caused by human error [1]
  3. reducedlabor costs of hiring workers to drive vehicles [2,3]
  4. increased mobility for disabled people, the elderly and children [4, 5, 6]
  5. a myriad of benefits related to ease and speed of transport

Indeed, the amount of time gained by busy workers not having to drive vehicles and instead using their time for other purposes such as work or relaxation could significantly increase productivity as well as improve quality of life

Medical research and practice

Another potential utility of machine learning is the application of machine learning processes to medical investigation and provision. Modern medical institutions generate substantial amounts of data for both research and clinical applications, and automation of the processes involved in collecting and acting upon such data may greatly facilitate the best possible medical provision [7].

With the advent of genotyping and DNA analysis as a standard process in medical research, making sense of the large quantities of data that are generated has become an ideal application for machine learning processes [8].

Climate change modeling

Climate change presents a significant number of threats to a large number of people across a wide variety of locations. Climate change modeling can help address this problem by providing accurate insights into the effects that changes in climate will have different geographical regions as well as the populations which exist within them.

However, accurate predictions of changes in climate must make use of a large dataset of climate information with a large number of variables. Machine learning can help to make sense of that data in real-time, allowing for accurate forecasts and the appropriate responses to be made [9].


With an ever-increasing range of threats to personal safety in the modern world, the application of machine learning to security devices and processes may allow governments and organizations to detect anomalies which would otherwise be missed by humans in a similar role [10].

The development of computer systems which can respond in real-time will help address security concerns more quickly and safely. Internet and credit card fraud detection are other potential applications of machine learning processes [11].

Natural language processing and linguistics

Natural language processing is another area where machine learning techniques can be utilized. Analysing the large datasets of spoken and written language is a task suitable for machine learning technologies, and development in this area could lead to computers which analyze spoken and written language more intelligently, and importantly, more humanely [12].

Hostile artificial intelligence

Despite the numerous potential benefits that machine learning provides, there are some limitations and implications which deserve some attention. First of these is the commonly-held belief in the possibility of artificial intelligence acting outside of the interests of humanity.

This belief, however, is based on the principle that machine can experience some consciousness, and with it, the ability to choose to act in a manner which is against the interest of humanity. This scenario is unlikely if we consider the machine to be entities which do what we program them to do. A more likely scenario is one in which the people who build this artificial intelligence do not fully account for all the variables that the machine is faced with, leading to unpredictable results.

This, in turn, would give an appearance of the device acting outside of the interests of the people who work with it. So, while the machine is working outside the benefit of those it serves, it is nonetheless doing what it is programmed to do. A solution to this issue may be in the recognition that the environment which the machine operates in is perpetually changing and that the device must adapt to this change, which consequently creates a need for additional input from the programmers of the computer.


An additional problem associated with the use of machine learning processes is the possibility of a centralized database concentrated in the hands of too few people. This, in theory, could lead to abuses of power.

Also, the concentration of datasets into the hands of a small number of organizations could result in monopolies, and potentially to prices which are inclusive of only those able to pay for the technology, such as high net worth individuals.

However, the solution has the opposite problem, in that if the data which machine learning algorithms rely on are free to be manipulated by a variety of courses, it would be tough to create standardized software solutions which work well together. This could lead to vulnerabilities in the software or otherwise reduce its effectiveness.

Responsibility for failure

While machine learning technologies such as autonomous vehicles promise a great deal, there are some serious reservations regarding who should take responsibility for any failures which occur. While reductions in the incidence of road traffic accidents are likely based on this technology, even a single safety failure could lead to significant legal implications.

It remains to be seen at what point a passenger of a vehicle becomes a driver. With the gradual implementation of autonomy that some organizations are incorporating, there needs to be a thorough discussion about the responsibilities of the driver and what components of the vehicles they are responsible for, as well as which ones they are not.

Also, the organizations which are developing this technology need to address the issue of who is to blame should one of the technologies which they are responsible for fails and leads to an accident.


  1.    Autonomous Cars Could Save The US $1.3 Trillion Dollars A Year”. 12 September 2014. Retrieved 3 October 2014.
  2.    Mui, Chunka (19 December 2013). “Will The Google Car Force A Choice Between Lives And Jobs?”. Forbes. Retrieved 19 December 2013.
  3.    Cowen, Tyler (28 May 2011). “Can I See Your License, Registration, and C.P.U.?”. The New York Times.
  4.    tenquist, Paul (2014-11-07). “In Self-Driving Cars, a Potential Lifeline for the Disable.” The New York Times. Retrieved 2016-10-29.
  5.    Curry, David (2016-04-22). “Will elderly and disabled gain most from autonomous cars?”.ReadWrite. Retrieved 2016-10-29.
  6.    James M. Anderson; Nidhi Kalra; Karlyn D. Stanley; Paul Sorensen; Constantine Samaras; Oluwatobi A. Oluwatola (2016). “Autonomous Vehicle Technology: A Guide for Policymakers.” RAND Corporation. Retrieved 2016-10-30.
  7.    Yang, Yuedong; Gao, Jianzhao; Wang, Jihua; Heffernan, Rhys; Hanson, Jack; Paliwal, Kuldip; Zhou, Yaoqi. “Sixty-five years of the long march in protein secondary structure prediction: the final stretch?”. Briefings in Bioinformatics. doi:10.1093/bib/bbw129.
  8.    Larrañaga, Pedro; Calvo, Borja; Santana, Roberto; Bielza, Concha; Galdiano, Josu; Inza, Iñaki; Lozano, José A.; Armañanzas, Rubén; Santafé, Guzmán. “Machine learning in bioinformatics.” Briefings in Bioinformatics: 86–112. doi:10.1093/bib/bbk007.
  11.     Alpaydin, Ethem (2010). Introduction to Machine Learning. London: The MIT Press. ISBN 978-0-262-01243-0. Retrieved 4 February 2017.
  12.    Sarikaya, Ruhi, Geoffrey E. Hinton, and AnoopDeoras. “Application of deep belief networks for natural language understanding.” IEEE/ACM Transactions on Audio, Speech and Language Processing (TASLP) 22.4 (2014): 778-784.


Analytics 3.0, machine learning algorithms, applications of machine learning, autonomous vehicles, machine learning, machine learning processes, automation, Climate change, Climate change modelling, Natural language processing, artificial intelligence, machine learning technologies



Thought IVF isn’t an option? Here’s why you’re wrong! (Content Princess – SEO)

If you’re looking for a way to have children but are unable to do so in the traditional way, IVF is one of the better options available in many parts of the world. First carried out in 1978 in the UK, IVF is an alternative method carried out for those who cannot have children due to unforeseen complications or other forms of infertility.

These can include lowered sperm counts, blocked or damaged fallopian tubes, problems with ovulation among others. For the most part, in-vitro fertilisation offers a means to move past these problems.

A medical process

The convenient method involves the fertilising of eggs outside the womb; both eggs and sperm are removed from their respective parts and artificially joined to form an embryo; this embryo is then placed inside a woman’s uterus where it grows as it normally would into a human baby. It is then up to the mother to carefully nurture it to full size, ready for birth after nine months.

IVF typically comprises six main steps:

  1. Suppressing a woman’s menstruation cycle with medication
  2. Boosting a woman’s egg supplies to use for fertilisation: This involves a form of stimulation using specific hormones, offering a better chance of pregnancy using IVF.
  3. Carefully monitoring and growing the eggs while they are still in the ovaries using an ultrasound scan.
  4. Collecting the eggs with a needle inserted into the ovaries: Any pain is suppressed by an injection to make you sleep.
  5. Fertilising the eggs when outside the womb using the chosen sperm
  6. Transferring the fertilised eggs back into the womb for embryo growth (Usually one or two). The drug progesterone is used to attach the embryo to the umbilical cord.

After completion of the process, a pregnancy test is carried out two weeks later to check if the operation was successful.

As far as recommendations go, women under 43 are usually the best suited to IVF treatment; most often request the treatment after two years of attempting pregnancy with unprotected sex. The use of IVF has broadened depending on age. Women under 37 years old can receive three separate cycles of IVF, given one embryo while for women aged 41-42, two embryos may be given over one single cycle. Discussing this is important.

Consideration should be a high priority

In-vitro fertilisation, an alternative means of pregnancy through the sophistication of science is available at most major health clinics, who have plenty of information for any aspiring parents to look over and consider. However, despite the ability of modern hospitals to deliver the operation, the safety and effectiveness of IVF treatment can vary depending on where you choose to do the operation; you should always check how your personal information will be used as well as the overall success rates of overseas in-vitro fertilisation procedures. If you’re able to look past its drawbacks and background research, IVF can offer conducive means for parents to push past their difficulties and become parents.

SEO Keywords

IVF, children, in-vitro, fertilisation, health, parents, cycles, pregnancy, science, hospitals, women, womb.




Lenders in the Millennial Temple: Revolutionizing Mortgages in the Digital Age

Just a few brief decades ago, almost no one had internet access. Now, the internet has fully invaded every industry, and housing mortgages are no exception.

The housing market has struggled in grabbing the new millennial consumer audience. Research shows that, largely due to the emergence of the sharing economy and changing generational values, young people are not buying homes or cars.

Compared to their parents’ generation, hardly any millennials plan on buying a home in the next decade. Mortgage rates are low, and employment rates are high, but it is simply not a priority for many.

How are mortgage companies capturing millennial audiences?

Instead of trying to rope in young audiences with expansive ad campaigns or through rate incentives, some mortgage companies are taking a different approach. Instead of getting the customer to come to them, they are picking up their businesses and taking it to the customer. And where else could millennials be but – you guessed it – the internet.

It is widely known that millennials essentially live on the internet. They conduct much of their public and private business online. They are the children of the internet age – the expectation is that information on products (in this case, homes) will be readily available, easily accessible and accurate.

Information Access is the key appeal for younger generations

Companies like Zillow, Redfin, and operate well-interfaced real estate search engines that cater to young people’s preference for finding information online rather than heading to an office or hiring a real estate agent.

This online search capability gives a sense of power to the buyer, as they feel they have more control over their finances and future when they are secure that they have accurate information and are not being exploited by a salesperson.

Online mortgages have also entirely changed the lending market. By moving from banks to the web, more peoplecan take out mortgages and gather information about the best rates applicable to them.

Most millennials want to do as much of the homebuying process as possible by themselves, but eventually many also want the affirmation of a real, expert agent. Therefore, even though mortgages are being steadily shifted into the online world, it can never quite push out the importance of loan agents and realtors.

There are plenty of benefits to online mortgage boom, but some negative impacts as well

Online mortgages are often acquired at the lowest possible rates, but without the help of an expert to walk you through the entire process and regulations.

This could actually lead to additional costs down the line due to a lack of understanding of the terms of a mortgage.

However, current technology has made us biased towards the belief that most large purchases can be made very quickly, an aspect where online mortgages have a huge advantage over traditional ones.

Advisory HQ published their recent list of the best-rated online mortgage companies, including:

-Sebonic Financial

These companies all have a few things in common which determine online lenders’ success:
  -Understandable online interface
-Customizable products
-Low rates
-Fast turnover

Further reading:

housing market, millennial consumer, online mortgage, online lenders, online mortgage companies, real estate search engine, online mortgage, loan agent, online interface, online search, millennia


Here’s Why Customer Onboarding is More Than Just Customer Acquisition

Customer Acquisition is essentially gaining new customers which involves convincing consumers to buy a company’s products and services.

Customer onboarding is a phrase used to describe the method users go through from the beginning of the journey to becoming a customer and beyond it. While both are interrelated customer onboarding goes a lot further than customer acquisition.

Customer Acquisition

Customer acquisition management points to the methodologies and systems used for handling customer potential and inquiries. Many marketing methods generate them, which need strategy and forethought. The process:

  • Potential customers are identified through mailing lists and call centres. Consumers and businesses who already use or show an interest in similar products to those of your business are determined.
  • Companies assess the needs further, using research methods. If the prospect of getting this new customer seems viable, his status is elevated, and he is assigned to a salesperson.
  • Most customer acquisition programs then involve establishing an association with potential consumers to determine their need and how the offered products relate to those needs.
  • Staff will attempt to ascertain unstated needs determined by interactions and continuing conversations with the prospects.
Word of Mouth – For Customer Acquisition
Word of Mouth (W.O.M.) continues to be the most successful marketing channel

for acquiring new customers and leads. In a Bright Local survey, 28% of participants indicated that W.O.M. is the most effective of 12 online and offline channels. The next three most effective were online marketing channels. SEO is the most successful marketing channel according to 1 in 5 respondents. 15% cited online local directories and 10% email marketing. Word of Mouth is still the most frequently cited expressions in marketing.

Customer Onboarding

Successful customer onboarding results in your customers becoming enthusiastic about your product or service. It gives the consumers useful information and engagement to ensure they get the most from their purchases.

Some advantages are:

  • Revenue – If your customers are onboard, they will stay with your product or service and continue doing business with you. This will improve total conversions and lessen customer acquisition costs.
  • Recurrent Business – It’s a considerable loss to lose regular revenue when you have secured a customer. Customers who have gone through a robust “out-boarding” process are more likely to stay with you.

20% of existing customers can contribute to 80% of a corporation’s future income (Gartner Group). However, research has shown that most B2B companies allocate only 20% of promotion efforts towards retaining customers.

  • Word of Mouth – Your customer’s experience successful outcomes with your product or service and are happy with the quality thereof. They’ll want to speak to their contacts about you.

 More than 92% of consumers base their purchase choices on peer reviews. Word of mouth is promoting, and referrals can direct serious revenue to your business.

  • Reduced Customer Service Load – Your customers are better educated on gaining success from your product or service. They are less likely to have issues in the early adoption stages.

All Your Teams Can Be Involved in Customer Onboarding

It involves:

  • Marketing
  • Customer Service.
  • Technical Support.
  • Sales and Account Management.

Customer Onboarding is a more intensive and a longer process than the initial customer acquisition. It also involves all the teams in the business. Digital Customer Onboarding is a top priority for 2017 according to 80% of 200 attendees in a recent Digital Account Openings webcast.

Primary Keyword: Customer Onboarding.

Secondary Keywords: Customer Acquisition, potential customers, word of mouth, recurrent business, revenue, research methods, future revenue.


Why Is Customer Onboarding More Than Just Customer Acquisition?

More Than Just Expanding A List

Customer on-boarding can be short and sweet or lengthy and involved, depending on your product or service. Upon signing up, their name goes on to a list of others. And doesn’t that feel good – to see your list grow?

But there’s more to gather than just names. What about picking information that could help you plan your business growth? What about information that could inspire or focus your marketing team?

Beyond The Name

Gender-based has come under fire lately, but there is still room to segment customers in this way. Some products are bought more by women, others by men. Most are largely gender neutral.

So, consider asking a gender question to verify your suspicions about who buys your product. But keep in mind this isn’t an easy question. 1& says this best: as you segment your market by gender, you must “see the current social situation and contemporary needs of both sexes.”

It’s worth noting that you would need to see to the needs of those who do not identify male or female. Then you can confidently tweak your marketing to appeal to your target market.

Choosing The Right Medium

Carol Luther of the Houston Chronicle points out that younger customers are more likely to see your marketing message online or on television. Older clients and customers are more likely to see print ads in a newspaper or hear a radio spot. So, gleaning some data about age at onboarding can be very helpful.

Maps And Tracking

Consider asking where your customer is living. The US Census Bureau’s 2016 census data shows that people from rural areas in the US are more likely to own their home. And if a rural person owns their own home they are more likely to hold it free and clear – 44% for agricultural homeowners as opposed to 32% for their urban counterparts.

This is information that could be helpful to anybody in the construction or mortgage industries. Anybody with a product for older homes might like to know this as well. You can often gather location data during on-boarding by collecting IP addresses eliminating the need for a separate question.

Products Have Personalities Too!

Finding out other personality traits of your customer can help your marketing team modify the product presentation to better match their characteristics. Carol Kinsey Goman writes in Forbes magazine that mirroring has been proven to increase rapport among people.

Babies mirror and mimic their mothers, and we continue to echo our peers and acquantainces throughout our lives to develop relationships.

So, it stands to reason that by simulating our customers’ attitudes and lifestyle choices, a company can foster a closer relationship with its customers. That’s where onboarding comes in.

You’ll need to know those on your list who share these same attitudes as your product so that you can specifically tailor your marketing campaigns accordingly.

Loyalty At Onboarding Isn’t An Oxymoron

Likewise, you’ll want to identify prior or long-term customers. Just because they’re going through the onboarding process doesn’t mean they’ve never done business with you before.

Usually, people analyze sales data about the most recently and most frequent customers. A strategically worded question during on-boarding can increase the number of loyal customers you can identify. Ask prior customers who would like to come back to you!



What is Recruitment 3.0?

The professional environment and the way people search for jobs is changing rapidly thanks to technology, globalization and various other factors, which means recruitment as an industry needs to change to keep up. There is no such thing as a job for life anymore, and more and more people change their entire careers, not just jobs, several times during their lifetime.

If companies and HR teams don’t keep up, they won’t be able to attract the best talent, and this could have a significant impact on the future of the whole company. After all, a company relies on people. So how does the future of recruitment look?

There are some fundamental differences between current hiring practices, and what is required for Recruitment 3.0 so let’s take a look at some of them here:

  1. The Best Candidates are not Looking for a Job Right Now

One of the key issues with traditional recruitment is that it involves contacting people who are looking for jobs, so those on job boards or signed up with agencies, however, the likelihood is that the best candidate for your position is not actively looking. Market research shows that only 10% of the people with the skills you need are looking for a job at any one time, so that means 90% of all the suitable candidates you could be in touch with are not looking. With traditional recruitment you won’t be talking to them at all so are missing out on a huge talent pool.

  1. What Makes a Good Job Candidate?

Traditionally, a candidate is only someone who has applied to you for a role, and whom you have invited for an interview. They only became a candidate because of that process. Recruitment 3.0 aims to turn that assumption on its head and redefine a candidate as anyone out there who has the necessary talent. It is up to the company to go out and create the candidates, not just wait for them to come to your HR department.

  1. A Good Employment Brand is Essential

While most companies spend a lot of money on their corporate brand for marketing purposes and to sell their products or services, not many spend time developing an employment brand to attract the best talent and showcase what it’s like to work for the organization. This is a key factor which needs to change for Recruitment 3.0.

  1. Creating a Talent Community

No-one can dispute the power of the internet and social media to bring people together and create engaging communication, but very few companies are taking advantage of this when it comes to engaging with a potential new talent pool for their workforce.

Many create job boards or post jobs on Twitter, but this is outdated. Recruitment 3.0 is about building talent communities, using brand ambassadors to spread the word about how great you are at work.

This was a very quick summary of some of the fundamental changes which Recruitment 3.0 will bring to the world of job hunting and talent acquisition. Companies need to progress with their HR and realize that the new era of recruitment is about building communities by listening and engaging with new talent.

LSI Keywords

  • Recruitment
  • Recruitment 3.0
  • What is recruitment 3.0?
  • What does recruitment 3.0 mean?
  • The future of recruitment
  • New era of recruitment
  • Job hunting
  • Talent pool
  • HR
  • Talent acquisition



Recruitment 3.0: The Next Stage in Company Hiring

In the professional environment, recruitment procedure has changed and updated itself with different versions across the decades. Currently, Human Resource departments are looking ahead to version 3.0, summarised by a need for considerable change in the way employees are hired to companies and adapting to the latest trends in job-seeking.

The concept was originally devised by Matthew Jeffery, a world-leading strategist in Recruitment and Branding. In 2011, he penned a document analysing the future of recruitment and how it would be impacted by updates to technology and company procedures.

A Several-Pronged Approach

As this occurs, previous recruitment models have gradually become obsolete, forcing businesses to keep pace with an ever-changing job market. Jeffery’s work identified six major trends that would be made more prominent in the years to come.

The first stated the importance of understanding that not everyone is looking for work. An HR department needs to skirt around this area and target those who are actively seeking employment. The second emphasised that everyone is a possible candidate, even consumers which encourage businesses to be more open with their recruitment process.

The third point argued for producing a particular employment brand, one which is highly recognisable and easy to engage with for applicants. It also gets a reputation for the business that goes beyond corporate identity, showing how it supports potential employees emotionally.

Point four engages with people psychologically, building a relationship that compels a candidate to apply for a business’ vacancy. Simply having a two-way conversation face-to-face is more personal than a blank set of company emails and can make a new employee feel more welcomed into a company.

Transparency and Moving Online

The fifth point promotes that you can’t control what people say, whether it’s an interview, appraisal or business meeting. Keeping an open channel with both employees and candidates is critical in this regard. The final point from Jeffery argues that building relationships and communities is key to adapting to each new employee.

The power of the internet and social media is also pivotal to this future of recruitment as it allows employers to communicate with thousands of possible candidates, communicating their current vacancies to attract more applications. However, Jeffery also said that while Facebook, Twitter and other networks have become de-facto job boards, they won’t immediately lead to fulfilled roles. Instead, they should serve as a tool to improve a company’s advertising while also engaging with potential candidates on a personal level.

Jeffery concludes his article by emphasising that a wide variety of skills will be needed to ensure a smooth and efficient process; this includes public relations, direct and indirect marketing, segmentation and Candidate Relationship Management (CRM) among others.

Considering his words: “What we do can make or break a company”, the nature of recruitment is sure to grow more important as the hiring process evolves into its third version. Depending on where technology progresses to in the future, this set of ideas could evolve even further.

(500 Words)

Keywords: recruitment, skills, employment, company, version, 3.0, Matthew, Jeffery, candidates, process, applications, people




Borrowing Money at the Click of a Mouse

Why Borrow Online?

There are many reasons for somebody to choose to borrow money online versus more traditional routes, such as a bank or building society loan. You might be unemployed, have a poor credit rating, you may not be able to access a bank for a loan interview because of remoteness, or a busy schedule.

You may need to obtain money immediately without having to wait for a credit check. Perhaps you would simply prefer the convenience of doing it online, from the comfort of your home. Whatever your reasons for deciding that you want to borrow funds online, and whatever it is that you need the money for, there are a lot of different options available to you.

The decision you make should be tailored to your 2personal circumstances, and this article is intended to help you make that decision and inform you of the plethora of options available to you.

Online Banking

If you already have a bank account, then before looking into other sources of money borrowing, it is often worthwhile to log into your online bank account. From there, you may be able to apply for an overdraft or a temporary extension to your overdraft limit.

Interest rates and fees vary, so you will need to read carefully through the terms and conditions, and also make sure not to exceed your overdraft limit. Many banks offer this service instantly after filling out a short form via online banking service.

Also, you can also apply for personal loans through online banking, in fact, some banks have exclusive offers available only to online banking customers, so make sure you know what your bank is offering!

Payday Loans

If you need an instant solution to your money problems, and you know that you will be able to pay back the debt in the very near future (for example, because you have a payday approaching), then a payday loan may be a good option for you.

Payday loans are an emerging concept in India, with some organizations such as Money in Minutes and Rupee Land growing rapidly in popularity.

It is possible to borrow amounts of money up to 10,000 INR, and interest rates are commonly high, usually at approximately 1% interest per day. Therefore, when looking into using a payday loan, ensure that you will be able to pay the money back soon.

PayPal and Online Credit Cards

If you need to borrow money for online purchases, then a good option may be PayPal credit. PayPal credit works in much the same way as a regular credit card, with an annual interest rate of 17.9%. Application and approval occur almost instantly, making it ideal if you need the cash quickly.

In addition to this, there are often promotions running, and individual purchases can be bought with credit at a 0% interest rate for the first few months. If this seems like a good option for you, be sure to investigate the promotional offers available. Many online vendors, such as Amazon, also have their online credit cards which can be used for purchasing goods.

LSI Keywords: Borrowing, money, online, instantly, PayPal, bad credit, credit check, unemployed, personal loans, payday loan


Sydney Contracts Negotiations

Sydney is a unique city that offers spectacular views whether you are exploring the city during the day or at night. If you’re in Sydney in anticipation of our Contract Negotiation Training Workshops, do not forget to visit Sydney Opera House which is one of the most well-recognized landmarks in Australia.

The Opera House in Circular Quay is a true masterpiece that showcases 20th-century architecture. With more than 40 weekly performances, a visit to Sydney Opera House will ensure you tick the experience off your bucket list.

Experience our negotiation workshops as you’re the city

This Australian city is also home to some of the outstanding coastal trails. Sydney boasts of a six-kilometer walking track that takes you through magnificent beaches. These beaches include Tamarama, Bondi, Clovelly, Bronte and finally the famous Coogee Beach.

Since our Contract Negotiation Training Workshop takes about three days, you will have a lot of time to explore the scenic views on the coastal trail. This trail starts off at Bondi Icebergs and concludes at Marks Park while offering numerous chances for visitors to swim along the trail.

Experience Australia’s Wild Side

Not only will you get to enjoy a walk on the beautiful path but you can finish with a sumptuous meal at Coogee Pavilion which is known for its attractive 270-degree views.

Are you a participant in our Contract Negotiation Training Workshop? Our negotiation experts can easily direct you to some of the great excursions and attractive sites in Sydney.

A short ferry ride north of Circular Quay will lead you to the Taronga Zoo. Taronga Zoo is known for housing more than 4000 exotic and native species that include Australian sea lions, tigers, gorillas, giraffes, kangaroos and koalas among others.

The flexibility of our Contract Negotiation Training Workshop will ensure you have the time to enjoy an up-close experience with the animals by going through the treetop ‘Wild Ropes.’

 For those who may simply want a sleepover at the zoo, you can book the Roar & Snore experience which offers luxurious safari-style tents at the zoo.

Convenient Training Courses

The Contract Negotiation Training courses that we offer in Sydney are open to the public but can also be customized in-house to suit the needs of our clients. There are numerous hotels and other training venues that we can suggest if you require in-house training.

Similarly, we can also recommend accommodation venues if you want to participate in our public ‘Contract Negotiation Training Workshops.’ Food and accommodation are some of the things that people in Sydney take seriously.

MasterChef fans? You’ll love these options.

The city hosts many award-winning and innovative restaurants. You can sample tasty and natural products like the snow egg or wild blacklip abalone when you dine at the Quay. There are also other sophisticated menus in the city restaurants that have been applauded by some of the best food critics and chefs.

If our public course calendar does not have the Sydney dates that you prefer, we would be happy to facilitate your needs or reveal the next Contract Negotiations Training Workshop. These courses are also available in case you need online delivery.




Evenings and Weekends in Sydney

Get out and enjoy Sydney! There are many spectacular sights, treats and activities you’ll want to experience. As a historic city of good size, Sydney offers a little of everything.

Or stay even longer! You’ll find accommodations to suit your needs and easily accessible transportation.

During your training, you’ll have evenings and weekends to get out and enjoy Sydney. In this free time, you’ll be spoilt for choice as to how you want to experience Australia’s most iconic city.

For Architecture, Shopping, and Opera

While in Sydney you have to see the beautiful Sydney Opera House. That’s the distinctive building on the harbor with the roof like a ships’ sails. It’s become the icon of Sydney. There are restaurants and shopping right there and, of course, the operas.

For the shoppers among you, Sydney offers many venues for that. One of them is the Queen Victoria Building built in the 1890s with stained glass windows and a vast cupola. It covers a full city block and offers 180 excellent fashion venues all in one place. There are even jewelers where you can purchase some of the famous opals Australia is known for.

The Nightclubs and Live Music

For your downtime after a day of training, there’s plenty of options. Nightlife, bars, clubs, and dancing can be found in the city center of Sydney.

There are a couple of ‘eat streets’ in the city center, too, for evening meals with your friends.

Sydney hosts a thriving music scene with local, national and world bands performing at various venues.

One classically Australian bar is the Bald Faced Stag Hotel, a venue for local and national acts almost every night of the week. Also recommended is the Marrickville Bowling Club. Your hotel will be able to direct you to any of these locations.

The Beaches, Trails, and Barrier Islands

Within the city’s boundaries is Sydney Harbor National Park. The area provides hiking, surfing, and diving. It also offers opportunities to learn about the first peoples, geography, and geology of the area. Learn about the Barangaroo, the Cadigal and the Bennelong – rich cultures that continue to influence the culture of Sydney and beyond.

Sydney is also known for Bondi Beach with its famous surfers and huge waves. It’s only 8 km (about 5 miles) from the city center with white sand beaches, ice cream vendors and beach bars nearby. They even have lifeguards and calmer pools at either end of the beach for the less adventurous swimmers and surfers.

An inland tour2

If you enjoy the countryside, good wine, and drink, then one of the food and wine trails just outside of Sydney might entice you. These are Australian things – an auto or hiking tour set up to take you through beautiful scenery along a route of eateries, breweries, and wineries. The tours can take anywhere from a couple of hours to a full day.

Sydney offers excellent accommodation and transportation. Choose from two-star through five-star hotels. Transportation is available via car rentals, buses, ferries and trains depending on your preferences.

Give Sydney a call for recommendations to fit your needs. We can provide you with websites and phone numbers when you sign up for your training. Don’t miss out on everything Sydney has to offer while you’re here!