Why The New iPad Is A Big Deal? (Content Princess – SEO)

This Is The iPad We’ve Been Waiting For

The New iPad – A Bigger, Better Experience

If you’re like most people, your iPad is a Netflix machine that doubles as a social media wonderland and throws in a jukebox and an arcade.  The new iPad is more so.

Tell me about the price! I will just let me say a few other things first.

First things first – it’s called the iPad. No numbers or fancy names like Air – like you’re buying basketball shoes.  Just iPad.  That’s what it is.  It’s THE iPad.

The Air 2 was a skinny little thing at 6.1 mm thick and felt almost fragile when holding it.  This iPad is an easier to hold 7.5 mm with rounded corners and a smooth (but not slick) back. Total size specs are 240×169.5×7.5mm, so it fits great in your hands and gives you a 9.7” screen. It weighs in at one pound, with an aluminium uni-body construction for durability.

You still have the Touch ID fingerprint sensor – and that’s getting bigger and bigger with payment options, such as Apple Pay in apps and websites.

Did We Say Screen?

The iPad has a shinier screen than the Air2 without the Air 2’s anti-reflective coating. It’s a whopping 25% brighter and superior for off-axis viewing.  Can you say bolder, brighter picture with a vivid high-res Retina display?  I thought you could. Enjoy that next Netflix binge even more.

Tell me about the price!  I’ll get to it.

With a performance upgraded A9 chip (the Air 2 had an A8), the new iPad supports split screening with two apps at once – and other advanced features. It’s a bigger, better iPad experience.

Social Media Magician

The new iPad has an 8-megapixel camera and a 1.2 mp FaceTime HD camera, so you’re still in good hands, and you can shoot 1080p HD video.

So what do you do with all that imagery tech?  You can edit all your imagery right on your iPad using Photos, iMovie, or even your favourite app.  Lights, camera, action – ready for your Facebook and YouTube stardom.

Games and Music Aficionado

So with everything going on with the new iPad’s display, A9 chip, and iOS 10, your gaming experience will be that much upgraded too.  And the iTunes store still has everything you need music-wise.  You do have two speakers instead of the four that the Air 2 has, but they’re not the tiny little phone-like speakers that you see on some other tablets. You still have excellent sound quality as you play from your iTunes library or stream from Apple Music.

But what’s The BIG DEAL, Lucille?

Tell me about the price!  Okay, okay – I’ll tell you about the price.

Everyone knows that you have to pay for quality and everyone knows that Apple means quality.  The first iPads would run you $500 way back in the day. The Air 2 when it came out was $629 for the 16GB model, $729 for the 64GB model and $829 for the 128GB model suggested retail price.

Would you believe me if I told you that you could get the new 32GB iPad with WiFi – in Gold, Silver, or Space Gray – for just $329.99?  What!?  Only $329.99!  About half as much as an iPad Pro.  Believe it.

And the new 128GB iPad with WiFi in any of the same colours for just $429.99?  Believe that too.

The new, upgraded iPad for only $329.99. Wow. Just, wow.

Should I Buy One?

Is this a trick question?

Seriously – If you have an Air 2 already, you can hang on to it for awhile and still be okay.  If this is your first iPad, or you have an older model, now is the time for the new iPad.  The price is a HUGE selling point – and this is upgraded Apple quality.  And the $329.99 is almost impulse buy money. 

So don’t run to the store – wouldn’t want you to trip and fall – but walk on into the store and get your new iPad.  They’ll be selling like hotcakes, but you can’t watch Netflix on a hotcake.

LSI Keywords:

The New iPad, Netflix, social media, Touch ID fingerprint sensor, Apple Pay, 25% brighter, high-res Retina display, A9 chip, supports split screening, 8 megapixel camera, 1.2 mp FaceTime HD camera, 1080p HD video, Photos, iMovie, Facebook and YouTube, iTunes, iTunes library, Apple Music, quality, Gold, Silver, or Space Gray, $329.99



The Need For Working Capital Loans By The Electricals And Electronics Businesses

Building and running a business is not an easy job to do, and those who are brave enough to venture into entrepreneurship face a multitude of problems every day. One of the prime problems faced by the business owners is the requirement of capital and dearth thereof.

That is where business loans (or working capital loans) come to the rescue of business owners, and there are a variety of ways in which businesses, especially those dealing with electricals and electronics.

  1. Constructing Advanced Infrastructure

Working capital provided to electricals and electronics businesses enable them to build offices and infrastructure that can aid smoother functioning and operations.

For example, utilizing working capital, business owners can build better workstations for workers, better offices for employees. This improves the overall environment and safety of workspaces and directly contributes to improved productivity.

  1. Hire Competent And Skilled Workmen

Running a successful business requires having an efficient workforce. This is truer for electricals and electronics businesses due to their liabilities with regard to the safety of the workers involved in their manufacturing as well as their customers.

Working capital loans shall allow the employers to hire skilled workers and employees, without any money constraint.

  1. Purchase State-Of-The-Art Machinery For Manufacturing Purposes

Working capital provides business owners to invest in advanced machinery and equipment that can be utilized to increase productivity and produce quality products.

The latest equipment and machinery increases the quality of the product, which in turn helps the business grow due to the positive feedback provided by the target customers.

  1. Better Preparedness

Working capital helps business owners insulate against unforeseen circumstances that may arise in the future. Such circumstances can range from emergency payments that might need to be made to employees to any expenses relating to repair or upgrade of existing machinery.

  1. Support For Transactions

Businesses require cash in hand for several transactions that they deal with on a daily basis and not all of which can be settled through online mode of payment.

Working capital provides owners of such businesses with existing and easily available cash that can be used to settle regular payments with workers, raw material providers/ service providers and customers.

  1. Speculation Opportunities

Working capital also helps business owners broaden their horizon by providing them with sufficient funds to invest in other opportunities that may help expand their business reach. Such expenses include the purchase of new stock of products, investing capital in the production of other products apart from the usual products manufactured by them.

Working capital loans help business owners to invest in better quality raw materials for their products, which directly impact the overall quality of the product and also improve the safety quotient associated with the same. Its availability can result in improvement in customer satisfaction, and of course, positive impacts for the business.

LSI keywords: electricals and electronics business, business owners, working capital, working capital loans


Content Marketing- The Secret to a Sustained Success

In a world of never-ending possibilities, the battlefor customer acquisitioncan seem more intense than running the business itself. When the same product is offered throughout, how can you, as a seller, stand out and reach the mass of customers?

The Online Generation

You may sell the best products in the market. But what do you sell that your competitors don’t? What do you offer that the customers will want to spend their money on? To establish yourself as a successful business, you must work to embed your name in the hearts of the buyers. They must know that what you sell is authentic and worth the price tag. You must show your customers that you are selling more than just a product.

The evolution of the internet has opened up a new global platform that reaches the customers faster and leaves a lasting impact.

While traditional marketing focuses on Product, Pricing, Placement and Promotion, which are the physical attributes of a commodity, e-Marketing or Content Marketing, gives life to a product. The customer, who is virtually seeing and experiencing the product will know it’s worth and recognize its quality without having to physically see the product.

That is the power of words. They can be compelling without being manipulative if used properly. That idea which sprawled in the online content is the product’s projection which will be planted in the minds of the readers.

When the reader, who is also the customer, can get updates, information and reviews on a product at the comfort of his home, he/she is more likely to be convinced of the authentic value of the product.

How does content marketing affect sales and profitability?

The concept of putting your content out there, right in front of the customer, is what is known as Influencer Marketing. Influencer Marketing, which is the primary attribute in online Content Marketing, has influenced the business and sales in the following ways:

  • 46% of Indian consumers opt to click and peruse relevant ads while browsing online.
  • In the IMRG Capgemini e-Retail Sales Index, an escalating growth has been recorded in sales in the UK outlets due to the increase in their content displayed in popular search engines like Google, Bing, and Yahoo, and Social media like Facebook, Twitter, and Tumblr. The retail sales have seen an increase of 18% apart from the online sales, which has also increased by 13%.
  • 65% of leading marketing researchers believe that visual content has a higher reach than auditory content.
  • B2C (Business to Customer) businesses such as retail brands depend 60% on Influencer marketing of their content online. 63% of those retailers have seen an increase in their retail sales due to Content Marketing.
  • It’s no wonder that 75% of businesses around the world have resorted to Content Marketing.
  • 45% of sellers say that blogging online is their #1 marketing strategy.
  • Mobile browsing, which is the quickest accessible tool in online marketing, is said to create a sustained 72% increase in the readability and usage of online content.

The Verdict

Content marketing is a concept that has to be taken seriously. It is a boon for retailers who wish to grow and expand their brand. In this digital age, investing your two primary resources of Time and Cost in Content Marketing will not only decrease your expenditures but will help you make three times more profit than the predicted profit you could get as a result of traditional marketing.

Believe it or not, Content Marketing has been foreseen as a $300 Billion Industry by 2019, which means that it will become twice as bigas what it is today.

Investing in content marketing seems the safe bet and the wise choice, given the benefits you will reap out of it.



Why is Content Marketing the Future of Advertising?

While every marketer is quite happy following the traditional path of advertising, sampling and selling, in today’s world where no single person moves without a portable device, it’s important to understand that “Content” is indispensable to marketing. Marketing without content is like the Earth without water. While there is oxygen to survive, without water, there is no sustenance.

So, why is it so important to use content marketing? And what is the significant buzz surrounding it?

What is Content Marketing?

It is the type of marketing that doesn’t explicitly advertise a brand but inspires enough curiosity within the consumer to know more about the brand. It is a personalised form of marketing where the brand is promoted without being completely in-the-face.

Hike in Ad-Blocking

Well, a lot of marketers don’t realise that as of December 2016, Asia Pacific is the largest driver of ad-blocking tools (Mobile Segment), with about 94% using ad-blockers on mobile/ portable devices. While the advertisement is one of the major drivers of sales, one can’t overlook the increase in Ad-blocking apps and tools that consumers put to use.

More Traffic

According to stats, a Content marketing leader attracts almosteight times higher website traffic compared to non-leaders. While charisma, networks and good values become the backbone of thebusiness, you can’t overlook the fact that personalised content is always more attractive to the consumer than generalised content.

Higher Engagement

About 56% of marketers believe that customised content arouses higher engagement rate, according to IBM Digital Experience Survey 2015. It builds better brand recall as the brand connects with the consumer at a personal level and the consumer tends to remember the brand because of a higher engagement score.

Lower Costs

Despite charging around 60% less than traditional marketing, Content Marketingcan generate more than triple the leads. This means that there is more output than traditional marketing methods and that too at a lower cost. Content marketing leads to higher savings and bigger margins.

Higher Conversion Rates

About 88% of B2B marketers use content marketing because of their underlying confidence in it. That’s because content marketing drives higher conversion rates regarding sales via impression and it is about six times as much as their competitors. Content Marketing adopters feel that it is value for money with more leads than traditional platforms.

Increased usage

Content marketing has become so indispensable for major organisations that now about 73% organisations hire employees or outsource their content marketing strategy to generate leads and sales.

The Key Take-Away

While traditional marketing efforts are important for business, one needs to understand the importance of content marketing in a world filled with busy lifestyles and short attention spans. The median time that a person now spends on an article online is about 37 seconds. Therefore to make those 37 seconds worthwhile, an effective content marketing strategy shall be employed.

Primary Keyword

Content Marketing


Lenders in the Millennial Temple: Revolutionizing Mortgages in the Digital Age

Just a few brief decades ago, almost no one had internet access. Now, the internet has fully invaded every industry, and housing mortgages are no exception.

The housing market has struggled in grabbing the new millennial consumer audience. Research shows that, largely due to the emergence of the sharing economy and changing generational values, young people are not buying homes or cars.

Compared to their parents’ generation, hardly any millennials plan on buying a home in the next decade. Mortgage rates are low, and employment rates are high, but it is simply not a priority for many.

How are mortgage companies capturing millennial audiences?

Instead of trying to rope in young audiences with expansive ad campaigns or through rate incentives, some mortgage companies are taking a different approach. Instead of getting the customer to come to them, they are picking up their businesses and taking it to the customer. And where else could millennials be but – you guessed it – the internet.

It is widely known that millennials essentially live on the internet. They conduct much of their public and private business online. They are the children of the internet age – the expectation is that information on products (in this case, homes) will be readily available, easily accessible and accurate.

Information Access is the key appeal for younger generations

Companies like Zillow, Redfin, and Realtor.com operate well-interfaced real estate search engines that cater to young people’s preference for finding information online rather than heading to an office or hiring a real estate agent.

This online search capability gives a sense of power to the buyer, as they feel they have more control over their finances and future when they are secure that they have accurate information and are not being exploited by a salesperson.

Online mortgages have also entirely changed the lending market. By moving from banks to the web, more peoplecan take out mortgages and gather information about the best rates applicable to them.

Most millennials want to do as much of the homebuying process as possible by themselves, but eventually many also want the affirmation of a real, expert agent. Therefore, even though mortgages are being steadily shifted into the online world, it can never quite push out the importance of loan agents and realtors.

There are plenty of benefits to online mortgage boom, but some negative impacts as well

Online mortgages are often acquired at the lowest possible rates, but without the help of an expert to walk you through the entire process and regulations.

This could actually lead to additional costs down the line due to a lack of understanding of the terms of a mortgage.

However, current technology has made us biased towards the belief that most large purchases can be made very quickly, an aspect where online mortgages have a huge advantage over traditional ones.

Advisory HQ published their recent list of the best-rated online mortgage companies, including:

-Sebonic Financial

These companies all have a few things in common which determine online lenders’ success:
  -Understandable online interface
-Customizable products
-Low rates
-Fast turnover

Further reading:



housing market, millennial consumer, online mortgage, online lenders, online mortgage companies, real estate search engine, online mortgage, loan agent, online interface, online search, millennia


The Face of Digital Disruption in the Mortgage Industry – Roadblocks and High Points

The industry is bursting with digital disruptions across verticals, whether its taxi services, accommodation providers or cinemas. Smart players who have spearheaded the digital revolution have done so by single-mindedly caring for the customer experience, as opposed to the resources fed into their service delivery.

How about the mortgage industry then? How far are we from crossing thisdigital chasm?

Key Roadblocks in Digitally Disrupting the Mortgage Landscape

Caring about your customers can profoundly control the extent and degree of innovation and eventual transformation for revolutionary market domination.But there is more to the mortgage industry,and it seems to lag behind. There are obvious reasons, inhibiting a welcome change:

  • Regulatory complianceis hard to traverse and mainly creates roadblocks in the way of innovation.
  • Complexities in mortgage products make them more costly and harder to convert into revenue generators.

Customer Experience is Still the Single Most Important Piece of Mortgage Processing

Here’s what’s preventing an excellent customer experience when it comes to mortgage products:

  • Customers find mortgage products and getting to their core featurescomplex, and determining the value they provide is a tough task for the average consumer.
  • When applying for a mortgage loan, they might want to take advantage of professional advice to exercise their best possible choices.

The attitude of innovation in the mortgage mindset itself has to undergo a drastic change, to unleash the right degree of force for digital disruption.

Traditional processes, underlying complications, the regulatory maze and most importantly, acceptance for the digital drive weighs you down considerably.

If you are in the mortgage space and creating a haven for your customers, then you are at your best by rolling out a plan that will care of the following:

  • The best digital and mobile experience on par with parallel industry verticals
  • An effective no-hassle plan to handle financial documents
  • Secure end-to-end processes with best in the industry security standards, audit and encryption mechanisms
  • High priority customer experience and an effectively guided path through your workflow

How Far Can You Get with Mortgage Digitization?

Digital technology can profoundly influence the mortgage process. You might empower the consumer by simplifying the mortgage process considerably, so your consumer feels empowered.

When getting your reliable and scalable product in the market, allowing your consumers to compare available options and getting through with the help of a pre-qualification tool and online application increases your efficiency.

Security is one of the most important aspects of the mortgage transaction and instils customer confidence. Encapsulating your digitization with the help of enterprise-grade technology helps effectively position your product on a global scale.

Competitive lenders must ensure that their technology solution must be extensible and flexible. Also, you must be easily able to configure technology for changing lending scenarios.

The digital world is pushing lenders to embrace digitization that matters to their consumers. Therefore, those who deploy meaningful solutions that create unmatched customer experiences are here to stay.



Digital Marketing and Mortgages in 2016

Online and digital marketing services are in a grand and exciting flux with things like dynamic marketing becoming more flexible and sophisticated. In the mortgage market, typically skewed towards traditional methods, with banks retaining large parts of the markets, digital presence of mortgage lenders is changing the scenario.

Non-bank and digital mortgage servicing is a hit for a very obvious reason, which is that they are customer-friendly. The tech is often marketed as customer-friendly too, proving that there is a real need.

Unlike banks which are traditionally uncomfortable for those who want to borrow money, digital services can seem like a nonjudgmental space for those looking for the best deal.  All the information can be accessed from home or in a comfortable atmosphere.

Some digital mortgage services that are gaining in popularity include:

  1. Digital Application Takers

Digitizing the application process leads to a situation where borrowers can access all the information and track the progress of their mortgage application. The borrower gains power by being able to keep track of the various steps in the digital mortgage process without extra work.

This streamlines the process for lenders as well, since much of the communication happens online, in a traceable way. The discussion and processing can happen almost simultaneously with digital mortgage applications once the borrower has made their decisions.

There is no missing paperwork problem to worry about and with a visible list of required documents; borrowers can handle the document check without issue.

  1. Home Market Research

Want to buy a home? There’s an app for that too!

Apps and online marketplaces for home buying is a huge hit. And why not? You can:

  • Compare the lists of pros and cons of your favorite places right on the screen.
  • Customers can ‘window-shop’ for houses or apartments without going to a real estate dealer.
  • The site may often have listings not available anywhere else
  • They may help with finding agents or other additional matters. On a site, you can read reviews and select from a lot of options.
  1. Pre-Approval

Pre-approval apps get realtors and loan officers to digitize their process. They promise to remove the repetitive and redundant aspects of the work and promote customer engagement.

Dealing with digital risk mortgage problems becomes easier when the mundane tasks are taken care of by software.

Lenders can see results faster when loan officers can focus on customers who are more serious and engaged. This is also helped by pre-approval websites which promise to help with helping them provide customers what they want.

The other way that mortgages have become digitized is the ‘all in one’ solution method. This is where a digital mortgage marketplace has been built up.

There are quite a few lenders who are now jumping on this bandwagon. Going for an online mortgage can allow for several antiquated systems to be left behind. There are applications where the borrower can directly share their financial information with the mortgage application to remove the hassle of doing and redoing the financial paperwork.

With digital mortgage companies and a streamlined one-stop process, borrowers get approval faster than they could otherwise have hoped and lenders and loan officers can get results faster as well. Finding affordable mortgage solutions is much easier with the digital mortgage services.

LSI Keywords: digital mortgage, Digital mortgage applications, digital mortgage process, digital risk mortgage, online mortgage, digital mortgage companies, digital mortgage services








Rapid Urbanization Leading To Demand Growth In Steel Detailing Market

With the construction of skyscrapers and iconic structures mushrooming around the world, employing large quantities of steel in developments has been a rising trend seen in the densely populated developed cities. Currently, over 50% of world’s steel production is used in construction.

Moreover, as the global population is expected to reach 8.6 billion in 2030 and 9.8 billion in 2050 along with rapid growth in urbanization, the demand for buildings and infrastructure will rise globally. Building high-rise towers is one of the solutions that most nations are adopting to address the future need for housing.

Also, since buildings are reported to be responsible for around 20% of global greenhouse gas emissions, the need to minimize consumption of natural resources is becoming vital for future sustainability.

Constructing sustainable, as well as extraordinary structures have become a norm in most metropolises, who want to set them apart from the rest. The world’s marvel structures like The Eiffel Tower – Paris, The Brooklyn Bridge -New York, Burj Khalifa -Dubai, Taipei 101 in Taiwan and numerous other projects across the globe are erected using tons of steel that provides design flexibility and the endurance to a structure. Steel is recognized as a green product for been wholly recyclable, and its ease of maintenance makes it an attractive building material.

Steel is strong enough to resist any damage caused by natural disasters including tornadoes, hurricanes, and earthquakes. It is also preferred the choice of the architects who get more flexibility in designing buildings and homes, creating more great spaces with steel.

Hence, both in the developing and developed nations, there is a significant growth potential for use steel in construction and manufacturing. This, in turn, provides steel detailing companies to become an essential part of the sustainable construction solutions, enabling development of low-carbon-neutral buildings.

Steel Detailing Aids In Development Of Engineered Steel Structures

With the high-paced growth in the development of incredibly engineered steel structures, the field of structural steel detailing services is becoming technologically innovative, thus performing the job more efficiently and cost-effectively.

Structural steel detailing is divided into two parts: first is the structural steel shop drawings or detail drawings that provide all information necessary for the steel fabrication process. It includes information like materials used, component sizes, dimensions and all other information concerning to the fabrication of each component.

The second is about the erecting drawings consisting details about erection and fitting of the steel components, i.e., information about the position of each part, the requirements for installing them, and all the associated field works.

Another essential area of steel detailing services is steel design, connectivity diagrams areas, anchor setting plans, shop bolt summary, BoM (Bill of Materials), and more.

With all the essential detailing information provided beforehand for standard sections, steel bolts, and welds, etc., the builders can then picture their proposed steel building structure and build up efficient construction systems.

Technology Driven Steel Detailing

The development of steel structures is done under controlled industrial processes. With the advancements in software technology such as computer-aided design (CAD), steel detailing and the structural design that was earlier completed manually with hand drawings is now prepared using software, making the task easier, quicker and very proficient. Use of mechanical aid as part of its structural design has made the transition from imagination to reality was quite beneficial.

Structural Steel Detailing Facilitates Flawless Developments

Steel detailing services furnish a precise image of each structural element, its position, connections with other parts and exact dimensions, thus being instrumental in proper assembly and flawless development, which is a growing need in the urban communities.

Pre-engineering of steel structures makes these constructions affordable and low-cost. It also allows measuring the longevity of a project, taking into account the physical, environmental and economic factors before the actual engineering is done.

The construction industry across the world has thus seen a surge in steel detailing companies that offer expert and experienced engineers for accurate and cost-effective detailing services.

Tekla Steel Detailing Enhances Works Performance

While traditional detailing methods have been supporting the industry over several years, the visual representation of structures through the BIM (Building Information Modeling), intelligent 3D model-based detailing software such as Tekla Steel Detailing has made the process of erecting buildings more accurate, reducing the likelihood of errors.

Therefore, city developers are increasingly looking at enhancing their structural steel detailing process using 3D modeling programs that reduce the chances of costly surprises and reworks, permitting total process optimization, ensuring that delivery is error free and on time.

Thus, the structural steel detailers using the advanced 3D detailing and modeling options assist the engineers, fabricators, constructors, and builders across the construction process, as it is impossible to build any structure without using detailed drawings, reports and plans that illustrate various phases of the construction process.

Steel Detailing Challenges

The primary challenge for the industry stakeholders is that 3D modeling software programs costs/training is higher and the process is far more complicated – so it requires specialized expertise.

Therefore, only an expert steel detailer that knows about the various types of steels and materials and architectural details will be capable of giving accurate information.

This makes the presence of high-quality steel detailing companies a vital part for any urban city development across the world, for they aid in planning city’s buildings and model structures like flyovers, bridges and various other types of buildings residential and commercial buildings, factories with the highest level of precision.

LSI Keywords: steel detailing, structural steel detailing, steel detailing companies, tekla steel detailing, Steel structures, 3D modelling software programs, 3D modelling programs, 3D detailing, steel detailing, structural design, steel fabrication process


The Steel Detailer – The Foundation Upon Which Structures Are Built

Real estate is one of the biggest and most lucrative industries currently, what with the need for individuals/groups to find a space of their own in today’s ever-expanding world.

By extension, construction has also become a big part of this process, and such is the demand to complete high-end work in today’s world that different agencies are willing to bid the highest amount for a particular project. This means that construction firms now play a vital role in ensuring that building of any structure goes off smoothly, sans hitches or incidents.

This, in turn, means the need for experienced and smart project managers, structural engineers and architects has become highly important. However, the most important task arguably is that of the steel detailers’, who take inputs from both the engineers and architects to make a blueprint of how the structure should be built –  inside out. This process is known as steel detailing, and this is what we will take a closer look at here.

Such has been the impact of the real estate industry that it contributes to almost 4 percent of the total world output, with the total global property value coming up to $217 trillion by 2015 end. 75 percent of this is made up of residential property. For those interested, the world economy had a Gross Domestic Product output of $80 trillion in the same timeframe.

In the Indian context, the real estate domain is the 2nd largest employer after agriculture and is scheduled to develop exponentially over the next ten years approximately. The real estate market of Indian is projected to reach $180 billion by the year 2020. The housing sector itself forms around 6 percent of the country’s GDP.

Know The Work

To begin with, let’s have a look at two of the key terms here: steel detailing and steel fabricator. A steel fabricator is a company that provides – and at times installs – steel foundations for any construction project.

Steel detailing is the process where a person, known as a steel detailer, makes shop drawings for the steel fabricator. Shop drawings are a set of drawings or a kind of blueprint which shows how the steel members have to be erected to get the best possible shape and stability for the structure being constructed.

Based on the steel detailers’ drawings, the fabricator will cut and weld the members together. Along with this, the detailer will also generate instructions for layout which will aid in building and put together the steel skeleton.

Number crunch: In the US, ironworkers (those who install and reinforce iron and steel to form the structure’s skeleton) are paid substantial salaries for their work. According to the country’s Bureau of Labour Statistics, ironworkers’ median pay is $50,830 per year, and $24.44 per hour, for 2016. There were around 90,300 such ironworkers who were employed in 2016.

Did you know: Structural engineering dates back to around 2,700 BC in Egypt, with the construction of a step pyramid by Imhotep, the chancellor to pharaoh Djoser. However, the oldest structures in the world are the Megalithic Temples of Malta, a group of temples even older than the great pyramids of Egypt or the Stonehenge in England.

Why The Steel Detailer Is So Crucial

The detailer is so crucial to how the overall project shapes up. Having to combine the design of the architect and calculations for size and locations of the steel by the engineer is not easy, and slight deviations can lead to stumbles in how the structure finally looks. The steel detailer needs to be aware of the guidelines and norms of all aspects regarding construction so that the structural steel detailing can be made according to the common standards followed. A good detailer should be able to make even the most difficult of projects conceivable within the given budgets and timeframe.

Did you know: The average pay for a steel detailer per hour is $19.75, while total pay can range from $30,000 to $70,000!

Why Is Steel Detailing Now In High Demand?

Anyone who has followed the developments around the world recently will know that construction is a growing field, what with the worldwide population heading towards a “population explosion”, this means that both residential and commercial complexes need to be constructed every other day. There is no lack of construction work around the world, but each country will have its own sets of challenges and regulations to work around.

This is where a good steel detailer, who knows his/her way around a construction site and can communicate clearly with the various people he has/she to work with (engineers, architects, contractors, fabricators) as to what is the best way to move forward with the project.

While there is no shortage of steel detailing companies around the globe, finding a detailer who can provide quality and clarity is not easy. Of course, this is not to say that the detailer is the be all and end all when it comes to construction of a structure.

But someone who is good at the job can be a big difference between extra costs or losses incurred and making optimum use of available resources to come up with the best structure possible.

Know the union: Most developed countries have trade unions, which include those working in the construction field. These unions take care of demands, requirements, wellbeing and safety of workers.

Technology Cutting Off Detailers

Many companies have started making use of technology to aid detailers in coming up with the best models for a structure. In fact, nowadays, they are doing away with detailers, instead focusing on using the accurate virtual models that are prepared by machines. All that is to be done is feed in details of the construction site and structure, and an accurate blueprint is brought out by computers.

For example, the Tekla steel detailing model has been a big success, thanks to the BIM (Building Information Modeling) technology that is used by the company. This form helps reduce fabrication errors and minimizes the need for rework.

Technology has made its presence in many fields in today’s world, be it sports, finance, politics or human resources, and it wouldn’t be a surprise if the construction field embraces its use shortly. Until then, combining the best quality of steel, the best manpower, the best engineers and architects and detailers can help contractors and fabricators come up with the best structures.

Some of the software used for steel detailing are:

  1. Bocad by AVEVA
  2. Advance Steel by Autodesk
  3. ProSteel by Bentley Systems
  4. Tekla Structures by Trimble Navigation
  5. TecnoMETAL by Steel&Graphics
  6. SDS/2 by Design Data
  7. Soft Steel
  8. SSDCP
  10. TSD (The Steel Detailer)

Primary Keywords: steel detailing, structural steel detailing, steel detailing companies, Tekla steel detailing

LSI Keywords: real estate, construction, project, project managers, structural engineers, architects, steel detailers, blueprint, steel fabricator, steel foundation, shop drawings, steel members, cut and weld, steel skeleton, common standards, technology, virtual models, fabrication errors


Print Your Own Reality, Print Your Own Home?

“I’ve Heard Of This, But How Does It Affect Me?”

Though there are no limits to an artist’s creativity, there are of course limits to his/her execution of their creative vision – though that is rapidly changing due to relatively recent technology.

We’ve all heard the buzzwords – 3D Printing, biometrics, blockchain/cryptocurrency and the like. But these are largely looked at as the basis for a futuristic science-fiction TV show or a way to unlock our smartphones at best.

2014 saw a growth rate of 35% in the 3D printing industry alone, across every conceivable industry, from art design and construction to the medical industry and aerospace/ defense as per Forbes.

“But What Changes Can We Anticipate?”

3D Printing, however, is something we’re seeing touch our lives more and more in the past decade – quite literally. Structural steel detailing, in particular, is making great application of the three-dimensional physical mapping and planning properties.

The ability to map a physical space down to a couple of microns is revolutionary in the Structural Steel Detailing industry for very obvious reasons. The first of them is a reduction in the cost of procurement of materials and eliminating wastage thereof.

Constructions materials, TMT Bars, cement blocks and ceramic tiling often go wasted in the tons, with 3D modeling used in conjunction with Steel Detailing, to map out every bit of material required down to the last bits and scraps.

Saving Resources, Saving Lives

This is especially important since Steel Detailing and other construction material consumption are both on a massive rise, given that global poverty was cut in half in the past 30 years.

With government-funded projects across the world, everything from army bunkers and weapon system components, to water storage and pumping parts in developing countries are seeing a massive increase in production via structural steel detailing from several local and global stakeholders.

You can 3D print anything you download the model for. And given the right machinery and resources, it can become a life-changing or life-saving reality in a very short period.

Conventional Examples

A great example and early adopter of this in the manufacturing sector is Ford in the US. As per 2015, Ford was saving over $500,000 per month producing large segments of cars as per 3D modeling.

Ford is also known to revolutionize 3D modeling and structural steel detailing in automobiles through their patented Ford Freeform Fabrication Technology. This is claimed to have cut production time down to hours (from days or weeks required to manufacture it earlier).

NASA’s Made in Space programs allows astronauts and engineers in the International Space Station(ISS) to fabricate their own parts and replacements without needing expensive and time-consuming resupply (through conventional resupply rocket launches and docking).

It’s also known to offer free 3D blueprints for everything from 3D models of launch vehicles and satellites to texture models of the moon’s surface for example.

Creative Examples

From Van Gogh’s Ear to entire housing blocks, the potential and spectrum of what Steel Detailing companies can achieve have only recently seen proper utilization given fairly recent strides in technology.

The applications of Steel Detailing have touched industries extend from bridges to offshore oil rigs such as the ones that Tekla Steel Detailing solutions deal in. Another great example would be this mansion and apartment complex, both mapped and constructed from 3D models entirely.

The components were mapped and “printed” separately and then assembled onsite with almost zero wastage and huge savings in planning and design costs as well.

Artists and inventors can now envision a project in a 3D environment, mapping it dimension by dimension down to the last detail. Curves, load-bearing structures, pylons and the overall picture come together like never before – giving the architects and planners unprecedented accuracy in their execution and assembly phase.

Application Where It Matters the Most – On the Battlefield

Even though eliminating material wastage and ensuring higher accuracy and lower build times are admirable achievements by themselves, they are already being used in crucial operations across the world in literal life or death situations.

The military shows a great deal of interest in the technology as it would eliminate a huge amount of logistical problems about resupply and repair of everything from rifle parts to the components of a guided missile or tank.

These could then be manufactured near the front in a Forward Operations Base (F.O.B) instead of having to be flown, driven or sailed in from their home bases (a logistical nightmare in hostile territory for the US, flying supplies to US troops operating in Afghanistan or Iraq).

Pre-modelled bridges and bunkers can similarly be deployed within hours of entering a combat zone instead of the usual days – even under fire.

Separated by Continents – Connected Via (3D) Blueprints?

Out of over 7.2 billion people who live on this planet, an estimated 1.6 billion lack adequate housing, electricity, water, and sanitation wise – or housing altogether in most cases.

The past decade hasn’t been kind to some of the harshest places to live in politically or climatically. Whether its political instability across Africa (Boko Haraam) and the Middle East (Syrian civil war and rise and fall of ISIS), more than a million people have been displaced by violence alone. This isn’t even accounting for recent droughts, earthquakes, and hurricanes.

NGOs and Governments along with international bodies have made rehabilitation of an estimated 66 million refugees worldwide (as per a UNHCR report) a top priority if peace and development are to reach these regions.

After all, you can’t be curing cancer or inventing the next Mars rover without even a roof over your head. Structural steel detailing companies are no strangers to this reality.

To this effect, “prefab” or prefabricated components are increasingly being used in refugee camps and rebuilding projects, not just because of lower costs than conventional building and conceptualization, but from a time perspective as well.

Endgame…Or Is There An Even Bigger Picture?

While housing the worlds homeless and bringing crucial resources to use are noble pursuits in themselves, one can’t help but wonder if there’s more that can be done with this concept and what it’s future applications could be. 222

3D Modelling is used in everything from designing lifesaving pacemakers, and metallic skull plates post craniotomy to life-ending weapons systems with everything in between being a distinct possibility.

It’s now possible to print tissues and organs, plaster casts and even pills in the Biotech industry. Recent science has shown developments in 3D printed prosthetics for limbs to facial prosthetics and reconstruction surgery.

This is one industry and technological concept to keep an eye on in the years to come.

LSI Keywords used:

  • Steel detailing
  • Structural steel detailing
  • Steel detailing companies
  • Tekla steel detailing