The key to success in the industry, MoMagic believes, is bridging the gap between what technology has to offer and what users want from technology. And this formula seems to be working for the company as it wins the award for the fastest growing mobile internet company in India.
A Mobile First World
Technology has been evolving at an unprecedented rate in the last decade. What this means is that what might have been a groundbreaking idea yesterday, could be obsolete tomorrow. The constant category creation and disruption that we witness is proof to that. But there is an exception.
The exception we’re talking about are the tiny screens we spend our days staring at. The presence of mobile phones has not been challenged. In fact, it only seems to get stronger. And MoMagic knows this all too well.
There’s an App For It
The single biggest advancement in the history of mobile phones is them becoming smart. And the sole credit for that goes to mobile applications.
Apps have put the bank in your pockets. And they’ve done the same with the tickets, office, fitness instructor, celebrity chef, etc. You get the idea!
MoMagic is a classic example of the small percentage of companies which recognize potential where it’s present and learn to harness it early on. The app ecosystem is a similar story.
Starting off as content developers for feature phones, this young company sensed when the tide was turning to smartphone territory. And now, it has some of the widest deployment of mobile applications across platforms and in multiple countries.
Seizing the Moment
When MoMagic entered the market, it was evident that they were striving to provide a profitable and consistent user base to app and content developers through Mobile User Acquisition.
It was a simple goal, and yet the industry was shaken with the response MoMagic received.
Partnering with the chipset maker MediaTek, manufacturing giant Foxconn, MoMagic put its efforts in the technological advancement of the company itself and widened its partner base across the globe.
These were signs that MoMagic was doing something very right, something that would pave the way for future expansion of the firm.
It’s All In the Detail
Though functionality is great, at the core of MoMagic’s philosophy is end user experience.
This attention towards users allows MoMagic to gain valuable knowledge about Consumer Behaviour and enable app developers to have a wide and profitable user base that pays for the services it benefits from.
The future, the chief of Momagic believes, lies in Online Distribution and further enhancing its partnership strategies with new players in the market. That’s a lot of work.
Under The Spotlight
The result of all that work? Over 10 million new users in 2016, growth predictions of 50%, and numerous awards for excellence.
Now in its sixth year, the company is looking to spread its feet even further and experiment in other business areas and other countries in Asia.
Possible plans for the company include using its substantial consumer base and user behavior expertise to try and create a similar success story in the Advertising and Marketing industry.
So whether you are an investor, market analyst or just a student interested in tech, MoMagic Technologies is one company to set your eyes on.
MoMagic app market leader
MoMagic consumer base
MoMagic business partnership
MoMagic success story